Brands · Retailers
Drive Sales
Campaigns, competitions and rewards from one Smart QR Code.
Packaging intelligence · Smart QR + invisible UV
Packaging that tells your story
Two technologies, one pack. A Smart QR Code your customers scan, and an invisible tag that proves you recycled. One tells your story. One proves your impact. Both live today.
Trusted by the brands and retailers closing the loop
What we build
One code your customers see. One tag your recyclers read. One proof you can show.
Invisible UV Tags
Proof that packaging is recycled.
40%+ of UK kerbside plastic
GS1-standard Invisible UV Tags are applied at print, and read by detection units on the sorting line at 14 UK recycling sites.
- Prove your recycling
- Trigger real sortation
- Know what AI can't
Under UV · tag revealedPrinted into the label artwork, invisible to the eye. Detection units read it on the sorting line.Smart QR Codes
One code. Every market. Every job.
Your whole brand, in the palm of their hand.
A GS1 Certified Digital Link that beeps at the till like a barcode, and on a phone opens content in the shopper's language, wherever they scan it. Campaigns, rewards, how-tos and recycling guidance, changed in the platform, never on the pack.
- Tell your story
- Run a tighter supply chain
- Stay compliant
your-brand.com/packYour barcode number, inside a web address you own. Every phone that scans it lands on your page.The journey
Follow one pack, from shelf to sorted.
01
QRUVPrinted once
One Smart QR, one UV layer, printed with the label.
02
QRPicked up
A shopper turns the pack over in the aisle.
03
QROpened on a phone
Your domain, their language: an offer, a how-to, the pack's story.
04
UVBinned, not lost
The pack enters the waste stream, still tagged.
05
UVSeen by the line
Detection units spot the Invisible UV Tag.
06
QRUVCounted, in one dashboard
Every scan and every recycling event, pack by pack, in one view.
06 — The numbers
Measured, not modelled.
87%
of people who scanned the pack went on to recycle it.
Ocado digital deposit return trial, 2023
30+s
seconds of dwell time with a connected consumer holding your product.
40%+
of UK kerbside plastic visible to the UV detection network.
14
UK detection sites live.
One platform · connected packaging · real-time data
Every pack reports back.
Scans, dwell time, locations and verified recycling events, live in one dashboard. Turn every pack into a growth opportunity, on open standards.
See the platformIllustrative analytics view with sample data: scan count, average dwell time and UV detections, with a trend line.
Proof, in the wild.
All case studiesSolutions
Built around what you're trying to do.
Brands · Regulators
Ensure Compliance
GS1 Digital Links and Digital Product Passports, ready for ESPR.
Brands · Recyclers
Build Sustainable Impact
Prove recycling with Invisible UV Tags read on the sortation line.
Brands come to us when getting it wrong isn't an option.
Scans resolve to a page you own, on your own domain. No middleman between you and your customer, and no one else monetising your traffic.
Rented links break, rot, and resell your traffic. When the service behind a free code disappears, the only fix is a full reprint of every pack in market.
The artwork never changes; whenever you need, promotions this month, provenance next, recycling guidance always.
A Smart QR Code is a GS1 Digital Link, built to replace the barcode: it beeps at the till and opens your page on a phone. One code serves every market, with content and language that adapt to where it's scanned. Use it for campaigns, competitions, vouchers and rewards, how-to videos, recycling guidance and the product's life story, from provenance onwards. Change any of it in the platform, never on the pack, and every scan reports back how long people stay.
An Invisible UV Tag, printed on-pack, is read by automated sorting lines. The recycling event is recorded, verifiable, and shareable.
One pack. One Polytag code. Consumer engagement and recycling proof in a single print-and-forget step.
Four wins
Everyone wins. Even the planet.
Brand
Connected packs that earn attention.
Retailer
Real data from every scan, in one place.
Recycler
Proof of what you collect, pack by pack.
Planet
Verified recycling claims you can report.
Before you ask
It fits what you already do.
It prints the way you already print
The Invisible UV Tag takes one extra printing plate and works with your existing printing method.
It retrofits, it doesn't replace
The tag goes onto your existing label printing; the reader is retrofitted to the recycling line.
It works on the live line
Detection units read the tag on high-speed conveyor belts, in the working conditions of a recycling facility.
Standards, not workarounds
The Smart QR Code is GS1 approved. The Invisible UV Tag is GS1-standard.
The timeline
On pack once. Ready for all of it.
2025
PPWR in force
The EU Packaging and Packaging Waste Regulation entered into force in February.
2026
ESPR obligations
Core Ecodesign obligations phase in through summer 2026.
2027
UK deposit return
Scotland, England and Northern Ireland are due to kick off a DRS in late 2027.
2030
Passports everywhere
Digital Product Passports expected across sectors by 2030.
One print run covers every deadline.
Dates under verification