Ecotrace
An industry-led programme for optimising single-use plastic recycling.
A revolution in recycling by the industry, for the industry.
Fostering transparency and efficiency across the entire recycling journey.
Deploying cutting-edge UV tag readers in top recycling centres.
For the industry, by the industry
The Polytag Ecotrace programme will be set-up and operated ‘for the industry, by the industry’ with the objective of investing in and deploying UV-tag detection equipment in recycling centres.
Industry members will empower the deployment of nationwide Invisible UV Tag Reader network as well as join the initiative to recycle products through Polytag’s end-to-end lifecycle UV tag-and-trace programme.
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“A network of UV-tag detection equipment across 40+ UK sites will achieve over 90% coverage of the total domestic recycling throughput. When the industry works as a collective, we are able to make seizmic positive change toward our shared recycling goals.”
Jon Anderson – Chief Technology Officer
Real Impact
Aimed at revolutionising world recycling systems, the Polytag Ecotrace Programme will deploy a wide network of Polytag’s Invisible UV Tag detection equipment in strategically chosen recycling centres that handle high volumes of waste.
FMCG brands, retailers, and waste management businesses are invited to get involved in the programme to unlock granular data on over 50% of the UK’s household waste recycling stream.
The Future of Recycling is Here
Creating a circular economy for single-use plastic is a significant but ambitious necessity.
Thanks to industry collaboration enabled through Polytag’s innovative solution the circular economy can now become a reality: Brands that apply a simple UV-tag to their label artwork on single-use plastic packaging, will be able to access never-before-seen data – in realtime and at barcode level – about recycling rates of their packaging.
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“As Extended Producer Responsibility Legislation comes into force, brands will need to take responsibility for packaging materials. Our Ecotrace Programme aims to solve this problem by bringing together leading players across the UK to capture barcode-level information on single-use plastic.”
Alice Rackley – Chief Executive Officer & Founder
Award-winning Technology
- Winner, Grocer Gold Awards 2023
- Winner, MRW National Recycling Awards 2023
- Winner, UK Packaging Awards 2023
- Winner, Edie Sustainability Awards 2024
