How it works
Polytag QR
We generate QR codes to make your labels fit for the future. With stripy barcodes on their way out, our codes can be scanned at the checkout – and support QR experiences when consumers scan using their mobile phones. Best of all, our web platform makes it easy to create custom landing pages so that, when your customers scan a Polytag QR code, they can explore your products from their screens.
Use cases
Brand-new interactions, made simple
With Polytag QR, it’s easy to build dynamic new relationships with your customers. Our user-friendly platform provides everything you need to get started, including our QR code generator, a landing page builder, and an analytics dashboard to monitor your customer’s interactions. And it’s all brought together by GS1 Digital Link, which keeps our codes compatible and compliant throughout the supply chain.
Communicate with Your Customer
Create product-specific landing pages that are easy to update and optimise, keeping your customers in the know.
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Cost-Effective Marketing
Stay relevant and reward your customers via the products they love, using the QR code as a gateway to your brand.
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Data Tracking and Analytics
Unlock new insights into customer interactions, purchasing locations, recycling statistics, and more.
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Supply Chain Uses
Achieve end-to-end supply chain visibility with future-facing QR codes, powered by GS1 standards.
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GS1 Standards
Understanding GS1
GS1 standards are a globally recognised system for identifying, capturing, and sharing information about products and services.
GS1-Compliant QR Codes
Polytag's compliance with GS1 ensures that your QR codes can be seamlessly integrated into global supply chains, facilitating efficient tracking and data sharing with partners and stakeholders.
Enhancing Product Visibility
By following GS1 guidelines, Polytag's QR codes make it easier to track products from manufacturing to retail, improving inventory management and product traceability.
Interoperability
GS1-compliant QR codes from Polytag enable smooth interoperability with other GS1 systems and technologies. This integration makes it easier for businesses to work together, whether in retail, logistics, or manufacturing.
Why Polytag QR?
Limitless labels – with limited fuss
Next-gen engagement
With a simple scan, lead your customers into a world beyond your labels. Populate it with competitions and rewards, loyalty schemes and recycling incentives – or the rich, personalised marketing that only QR enables. And all this happens when your customer is most engaged – when your product is in the palm of their hand.
Automatic analytics
Our platform makes it easy to explore live customer engagement data, including dwell time, location data, and more. Use these insights to move closer to your customer, optimising your product, sales, and marketing strategies.
Limitless labels
With Polytag, your labels are flexible, changeable – and endless. Weave your stories into easily edited landing pages, building your brand narrative block by block, and show your customers everything you’re most proud of – from your heritage and your product’s provenance through to your ethics and sustainability successes.
Curated content
Delight your customers with the cutting-edge content they have come to expect. It’s all a breeze to upload and drag into position, with our Polytag interface designed to let your creativity take you and your customer wherever you want.
Case study
Blighty Booch Kombucha
The brand behind the award-winning kombucha drink, Blighty Booch has added a new dimension to their glass bottles with Polytag’s QR codes. With one scan, health-conscious consumers can now unlock a world of information that adds flavour to their favourite drinks.
Objective
Blighty Booch sought to seamlessly integrate QR codes across its entire product range, ensuring a smooth implementation without disrupting existing labelling processes. Using the Polytag platform, Blighty Booch booted up fully branded landing pages that celebrate their mission as a family-owned kombucha business, using a natural and authentic production method.
Outcome
Polytag QR codes now lift the lid on the team, the ingredients, and the brewing process behind Blighty Booch drinks, unbottling information about the product's health benefits and getting consumers involved in exciting new promotions. By offering helpful recycling tips, Blighty Booch’s new landing pages align with the brand’s commitment to sustainability, which it shares with its customers. All the while, valuable customer insights from every scan continue to help Blighty Booch refine their marketing strategies and better cater to customer preferences.
We are thrilled to join forces with Polytag and benefit from its exciting technology. Doing so not only provides our consumers with detailed product information straight to their phones, but it also gives us an additional direct-to-consumer sales and marketing channel that we didn’t have access to before.
Polytag use cases
GS1 Digital Links
Customer communication
Sustainability communication
Tracking and analytics
Technical partnerships
Complete confidence in your codes
GS1 verification
Polytag has a secure API connection to the GS1 Global GTIN Checker in order to verify the ownership of every product. Only you can enhance your products with Polytag QR codes.
QR generation
Polytag uses an open-source library, approved by GS1, to generate your QR codes as SVG (Scalable Vector Graphic) files that are seamlessly integrated into your packaging.
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QR codes in seconds. Landing pages in minutes. Get ahead of the curve.
