Products - Polytag

QR codes are used to create connected packaging across every step, across supply-chain, shoppers, recycling and sortation including DDRS.
Invisible UV tags applies an invisible data matrix to packaging labels that are scanned at MRFs, providing real-time data on recycling rates.
Data dashboards grant businesses detailed and real-time data on packaging recycling rates and consumer interactions.

The Polytag Digital Dashboard

Polytag’s digital dashboard allows brands to gather granular, real-time data on their products’ recycling rates and behaviours. The dashboard displays information on when and where packaging is being recycled at Polytag-enabled facilities. This unprecedented level of detail enables businesses to accurately report on their sustainability efforts and ensure compliance with EPR policies. The data helps them understand the true recycling rates of their products, which is crucial for informing sustainability strategies, optimising packaging design, and demonstrating a commitment to the circular economy.

“The Polytag dashboard is essential for businesses engaging with Extended Producer Responsibility (EPR) because it provides real-time, barcode-level data on when and where packaging is recycled. This granular information helps brands accurately measure their recycling rates, meet reporting obligations, and demonstrate full compliance with national EPR schemes and sustainability targets.”

Brian Cook, Chief Product Officer

Portrait photo of Brian. He's looking to the side, wearing chinos, a light blue shirt and a blazer. There's a white bookcase in the background.

Products Built on Open Standards

The circular economy must be built on open standards precisely because it’s a global challenge requiring universal solutions. Without standardised identification systems, we cannot tag and trace global waste streams or hold the companies that create packaging accountable across borders—fragmenting the very traceability that makes circularity possible. That’s why Polytag partner with GS1 to ensure all our products and solutions adhere to global standards.

“Many brands have an appetite to do more than achieve compliance—they’re using packaging traceability as a competitive advantage, demonstrating genuine environmental impact to their increasingly savvy investors and customers.”

Virlina Choquette, Head of Client Experience and Delivery