Future-Proof
Your Labels
Reveal your packaging lifecycles and improve recycling rates, with the Polytag solution powered by GS1.
Trace your end-to-end product lifecycle + access new product data.
Use deposit returns schemes + digital passports to promote recycling.
Share brand and sustainability stories on product packaging.
Polytag UV
Our patented ultra-violet detection solution feature an invisible data matrix that require no changes to your product label artwork. Each time your products are detected by Polytag Detection Unit in recycling centres you’re provided with real-time data on barcode-level recycling rates, while Material Recovery Facilities (MRFs) get the granular data they need to streamline their recycling processes and sortation strategies.
Barcode-level Traceability
Know exactly where and when each item of packaging is recycled, gathering the intelligence to help you achieve sustainability success.
Life Cycle Analysis
Get granular with your recycling data, with a breakdown of your packaging materials nested in the Polytag platform. Introduce additional packaging identifiers to the Data Matrix to enhance data collection.
Optical Sorting
Harness the power of UV technology to improve sortation at recycling centres using this modern, efficient, and environmentally-friendly approach to efficient recycling.
Supply Chain
Achieve end-to-end supply chain visibility with future-facing data matrices without requiring changes to your product label artwork, powered by GS1 standards.
Sun Chemicals Quote
“As Fluorescent UV ink manufacturers, we work with Polytag to provide ink approved and available for ‘Use On Food Grade Packaging’. These inks are already widely used on FMCG labels and packaging as trigger marks for manufacturing operations, and performance is well understood in downstream recycling processes. ”
Stefaan D’Hoore, Development Director Specialty Inks & Coatings
Get Started Today
Begin your tag-and-trace journey with the experts.
- Contact one of our programme managers to create a printing plate for each product using a GS1 Data Matrix.
- Add the recommended UV ink to your artwork and label press operations.
- Plate print the UV watermarks onto your labels to start tracking your packaging lifecycle data!
Biffa Quote
“We are delighted to be working with RECOUP and Polytag to gather new insights and data about plastic packaging, which will inform strategic decision-making and shape response to recycling policy in the UK.”
Carla Brian, Senior Commercial Development Manager
Polytag QR Codes
Build dynamic new relationships with your customers with our user-friendly platform including QR code generator, a landing page builder, and an analytics dashboard to monitor your customer’s interactions. We apply GS1 Digital Link, which keeps our QR codes compatible and compliant throughout the supply chain.
Communicate with Your Customer
Create product-specific landing pages that are easy to update and optimise, keeping your customers in the know.
Incentivise Customer Interactions
Reward your customers via the products they love, using QR codes as a gateway to your brand.
Data Tracking and Analytics
Unlock new insights into customer interactions, purchasing locations, recycling statistics, and more.
End-to-end visibility
Achieve end-to-end supply chain visibility with future-facing QR codes, powered by GS1 standards.
Limpet Labels Quote
“An innovative QR code solution that offers valuable marketing and sustainable insights on their products. What’s more, this solution is incredibly easy to integrate and required minimum input from the customer.”
Nathan Williams, Operations Manager
Polytag Unique QR Codes
Unique-everytime QR codes enable brands to tag-and-trace individual products through the supply chain with a unique digital fingerprint. Identify when and where individual products are scanned and use real-time data insight to inform product, marketing and sustainability strategies.
Digital Deposit Return Schemes
Incentivise recycling by assigning every label a deposit that your customers can redeem with a simple scan.
Rewards for Recycling
Transform recycling into a key brand interaction, with unique QR codes sending customers to your curated rewards pages.
Product Authentication
Pinpoint where your products are in the supply chain, verifying their authenticity every time they’re scanned.
Digital Product Passport
Generate never-before-seen data on the composition and disposal of your products, pioneering your place in the circular economy.
Bower Quote
“This pilot underscores the strong desire among consumers to receive rewards for their recycling efforts. The response from consumers has been overwhelmingly positive, with widespread enthusiasm for the concept, rapid adoption of the technology, and users recycling an average of 7.5 bottles each. ”
Suwar Mert, CEO and Founder
