Applying Innovation
To Improve Recycling Rates

Polytag is transforming the circular economy for plastic packaging with a rigorous and scaled “describe, tag and trace” platform solution, enabling real-time data capture on single-use plastic packaging lifecycles. 

Utilised across a network of recycling centres in the UK and beyond, the Polytag solution applies UV watermarks directly onto packaging labels, which are scanned by easy-to-install Polytag Plastic Detection Units.

Brands and recyclers access the Polytag platform and track where and when their packaging is disposed of and recycled, thanks to barcode-level data, reported on their Polytag dashboards. An approved GS1 partner, Polytag is committed to upholding open standards, which are a key feature of cooperative supply chains.

Rigorously tested by the independent organisation, Citeo, the results of this study are further endorsement of a proven RecTech innovation building on Polytag’s network of detection systems delivered under the Ecotrace programme. 

The Citeo Report is developed by Polytag, leaders in the RecTech industry with a mission to supercharge the circular economy and make recycling even more rewarding, and Citeo, a company set up by companies in the consumer goods and distribution sector to reduce the environmental impact of their packaging and paper, by offering them solutions for reducing, reusing, sorting and recycling.

Conditions were tested at a leading recycling plant with guidance and engagement from all parties and involved exploring the accuracy of Polytag Plastic Detection Units when working in simulated and real-life condition. Tests were designed to demonstrate the reliability of the Polytag solution under typical MRF operating conditions and are impartially reviewed. 

This report continues to affirm the outstanding performance of Polytag’s proven tag and trace solution, with one of the leading European compliance agencies verifying Polytag’s technology in their own fully operational recycling centres, confirming the outstanding performance of this proven tag and trace solution. 

Polytag believe in testing in real-life environments to better optimise and innovate. This enables us to continuously improve our Polytag Plastic Detection Units. Full test results are available now.