Meet The
Polytag Team

Get to know the people enabling the circular economy for plastic packaging.

  • Committed to improving recycling rates of single-use plastic.

  • Supporting business transformation toward sustainability goals.

  • Dedicated to protecting and cherishing our natural environment.

Alice Rackley

Chief Executive Officer + Founder

As the CEO and founder of Polytag, Alice Rackley spearheads the development of cutting-edge technology that empowers businesses and consumers to make informed choices about the products they use and the waste they generate.

With a background in digital transformation and a passion for environmental responsibility, Alice gained extensive experience working with leading retailers and consulting firms including Marks & Spencer, Deloitte and GS1 UK. Her expertise in the ESG space and understanding of consumer behaviour have been instrumental in driving Polytag’s mission to revolutionise the recycling industry.

Portrait photo of Alice. She's smiling, facing the camera, wearing a black outfit with a necklace. The background is white, wood panelling.

Will Addy

Chief Commercial Officer

Will Addy is the Chief Commercial Officer at Polytag. A sustainability champion, Will has built a career harnessing data insights at scale to impact business and sustainability change. He has previously held leadership roles at Sedex, the supply chain ESG performance company, Hyve Group, the events specialist championing a platform for progress, and GlobalData PLC, the scaled data analytics consultancy.

At Polytag, Will partners with clients to prepare organisations for more sustainable futures including legislative changes in the ESG space.

Portrait photo of Will sitting in a dark suit front of a white bookcase

Jon Anderson

Chief Technology Officer

Jonathan Anderson is the Chief Technology Officer at Polytag, holding over two decades of experience in the technology sector, specialising in driving change through applying cutting-edge technological innovations.

His work empowers clients to design and measure new sustainability initiatives that harness Polytag’s real-time data insights and technology.

Portrait photo of Jon wearijng a patterned shirt and dark blazer. There's a white bookcase in the background.

Brian Cook

Chief Product Officer

Brian Cook is the Chief Product Officer at Polytag. An expert in retail and supply-chain systems, Brian has previously held leadership positions at Amazon Fresh including Whole Foods, Amazon Prime Now, and Tesco alongside having founded two successful businesses of his own.

In his role as Chief Product Officer at Polytag, Brian is passionate about developing innovations the business community can drive to mitigate climate change and how we can all live more sustainably in harmony with our beautiful world.

Portrait photo of Brian. He's looking to the side, wearing chinos, a light blue shirt and a blazer. There's a white bookcase in the background.

Virlina Choquette

Head of Client Experience and Delivery

Virlina Choquette is the Head of Client Experience and Delivery at Polytag. With over a decade of experience in strategy, operations and client experience gained across the public and private sectors, Virlina works with clients to ensure seamless and impactful collaborations and ensure Polytag remains at the forefront of industry innovations.

Previously, Virlina has held roles at Herrmann, the SaaS platform designed to enhance communication within leadership teams and Leadership Centre, who support local and national public service leaders to tackle the big social challenges facing our communities today.

Portrait photo of Virlina. She's smiling, wearing a black suit with a red top. There's a white bookcase in the background.

The Polytag Story

We are Polytag, leaders in the RecTech industry with a mission to supercharge the circular economy and make recycling even more rewarding for customers and companies.

We’re proud to be a Welsh company; Wales is named the second best country in the world for recycling (and as of 2024 is within reach of the top spot) and Welsh culture reminds us how to value the majesty of nature and collectively protect our planet.

Our founders and teams bring a unique combination of knowledge in recycling, plastic packaging, digital retail, and 2D barcoding. Collectively, we have shaped environmental initiatives for world-famous brands including Marks & Spencer, Whole Foods and Tesco.