MRW Magazine: Data standard launched to address packaging EPR obligations

Polytag teamNov 25, 20227 min read

MRW: Data standard launched to address packaging EPR obligations

OPRL has launched Open 3P – a scheme intended to enable retailers, brands and packaging suppliers to meet their extended producer responsibility (EPR) data obligations. Polytag believes that open data standards are critical to enabling the kind of digital solutions we need to tackle the environmental challenges we face.

Polytag announces a groundbreaking trial with Ocado Retail, introducing on-pack Digital Deposit Return Scheme technology to enhance recycling in the UK. This trial will apply unique QR codes to milk bottles, providing consumers with immediate recycling information and incentives. As the UK faces critical environmental challenges, this collaboration showcases a scalable digital solution that could significantly impact recycling efficacy and consumer engagement.

Read the full article in MRW magazine here