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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Search articles

All
Case Study
Information
Legislation
News
Pilots
QR Tech

Information
Aldi and Arla Introduce Smart Packaging to Milk Bottles to Track Recycling using Polytag’s UV Tags
Aldi, Arla and Polytag are trialling smart UV-tagged milk bottle packaging to track recycling, providing valuable lifecycle data to improve recycling efficiency and support a more circular packaging economy.
3 Aug 2026
News
Polytag Announces Compatibility with Videojet Technologies to Enable Smart QR Code Printing on Production Lines

NextOlder articles→

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Cookies on Polytag

Essential cookies keep this site running. With your OK, we'd also use analytics and marketing cookies to see what's working.

Cookie settings

Choose which cookies we can use. You can change this any time from Cookie settings at the bottom of every page.

Essential

Always on

Keep the site secure and working, and remember the choices you make here. The site can't run without them.

Analytics

Google Analytics shows us which pages people visit and how they found us, so we can make the site more useful.

Marketing

HubSpot and one cookie of our own record which pages you visit and which campaign brought you here. If you get in touch, it helps our team understand what you're interested in.

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Articles | Polytag

Search articles

All
Case Study
Information
Legislation
News
Pilots
QR Tech

Information
Aldi and Arla Introduce Smart Packaging to Milk Bottles to Track Recycling using Polytag’s UV Tags
Aldi, Arla and Polytag are trialling smart UV-tagged milk bottle packaging to track recycling, providing valuable lifecycle data to improve recycling efficiency and support a more circular packaging economy.
3 Aug 2026
News
Polytag Announces Compatibility with Videojet Technologies to Enable Smart QR Code Printing on Production Lines

NextOlder articles→

The collaboration with Videojet Technologies connects coding systems with Polytag’s platform to generate GS1-compliant QR codes containing live product data at the point of manufacture.

23 Jul 2026

Landscape Image of Alex Webster, Chief Strategy Officer, Polytag

News

Polytag strengthens leadership team with appointment of Chief Strategy Officer to accelerate next phase of growth

Polytag has appointed Alex Webster as Chief Strategy Officer to support the company’s next stage of growth in response to increasing demand for next-generation product data solutions.

1 Jul 2026

News

Polytag Partners With DataLase to Deliver Interactive Packaging at Speed Across Any Packaging Format

Collaboration enables brands and retailers to print advanced QR codes at production-line speed across virtually any packaging substrate, in full compliance with GS1 standards.

15 Jun 2026

Scanning Polytag’s UV tag technology on in-mould labelled (IML) packaging

News

Polytag and MCC Global IML partner to grow packaging traceability capabilities through in-mould labelling

A new partnership between Polytag and MCC is extending packaging traceability to in-mould labels, unlocking valuable recycling data and supporting future-ready recycling infrastructure.

10 Jun 2026

Information

Suntory Beverage & Food GB&I Partners With Polytag

Suntory Beverage & Food Great Britain & Ireland (SBF GB&I), the proud producer of Lucozade and Ribena, has partnered with Polytag to deploy advanced QR technology.

21 Jan 2026

Photo of the entrance to a Little Waitrose

Information

Waitrose and Polytag Collaboration Makes National News

In a major step forward for the UK’s circular economy, Waitrose will implement invisible tracking technology at scale with Polytag.

20 Dec 2025

A white bag is filled with empty plastic bottles to be recycled.

News

Polytag and Zebra Technologies Announce Collaboration

In collaboration with Zebra Technologies, Polytag has successfully deployed advanced machine vision software capable of achieving a 100% detection rate for tagged packaging in industrial recycling environments.

30 Nov 2025

Photo of Alice and Phil in high vis jackets

News

’Invest Time in Your Community’ Shares Polytag Founder

In a recent interview with UKTN’s “Founder in Five” series, Polytag’s co-founder and CEO, Alice Rackley, shared deep insights into the journey of building a tech company focused on circularity.

31 Oct 2025

Picture of a large heap of empty plastic bottles

Information

Ecosurety supports Polytag’s Ecotrace Programme

Ecosurety announces their support for Polytag’s Ecotrace Programme for transparent and traceable recycling data as part of a shared vision for creating the circular economy.

20 Oct 2025

Case Study

Biffa supports packaging waste tracking with Polytag’s detection technology

Further developments with longstanding partner Biffa, a leader in sustainable waste management. The collaboration further extends coverage of Polytag’s network in the UK, laying critical groundwork for real-time packaging traceability in the capital city, London, for household brands.

24 Jul 2025

Information

Polytag & Pellenc ST bring an open standard solution for recycling and traceability

Pellenc ST, a leader in the design and manufacturing of intelligent sorting and quality control solutions for the waste and recycling industry, and Polytag, a cutting-edge data platform provider specialising in packaging information within the circular economy, have joined forces. This…

5 Jun 2025

Cookies on Polytag

Articles

Articles

Aldi and Arla Introduce Smart Packaging to Milk Bottles to Track Recycling using Polytag’s UV Tags

Polytag Announces Compatibility with Videojet Technologies to Enable Smart QR Code Printing on Production Lines

Cookies on Polytag

Aldi and Arla Introduce Smart Packaging to Milk Bottles to Track Recycling using Polytag’s UV Tags

Polytag Announces Compatibility with Videojet Technologies to Enable Smart QR Code Printing on Production Lines

Polytag strengthens leadership team with appointment of Chief Strategy Officer to accelerate next phase of growth

Polytag Partners With DataLase to Deliver Interactive Packaging at Speed Across Any Packaging Format

Polytag and MCC Global IML partner to grow packaging traceability capabilities through in-mould labelling

Suntory Beverage & Food GB&I Partners With Polytag

Waitrose and Polytag Collaboration Makes National News

Polytag and Zebra Technologies Announce Collaboration

’Invest Time in Your Community’ Shares Polytag Founder

Ecosurety supports Polytag’s Ecotrace Programme

Biffa supports packaging waste tracking with Polytag’s detection technology

Polytag & Pellenc ST bring an open standard solution for recycling and traceability