According to The Grocer, many brands and retailers have set big environmental targets, only to fall short. Our CEO, Alice Rackley, spoke to the leading grocery retail trade publication to discuss how better data can unlock progress.
In an insightful discussion with The Grocer, Polytag CEO Alice Rackley addresses the dilemma of brands setting ambitious environmental targets and frequently falling short. Rackley emphasises the critical role of precise data in navigating these challenges, suggesting that enhanced data can be the key to unlocking real progress in sustainability efforts. This conversation sheds light on the complexities and potential solutions for aligning corporate ambitions with achievable environmental outcomes.