Global Trade Item Number (GTIN) Explained

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Polytag teamJul 31, 20247 min read
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Understanding GTIN

The Global Trade Item Number (GTIN) is more than just a number; it's a linchpin in the FMCG industry. As unique identifiers for trade items, GTINs streamline inventory management, improve supply chains, and enhance customer satisfaction. Let’s break down the essential aspects of GTIN to understand its significance in the UK market.

What is a GTIN?

A GTIN is a unique identifier assigned to products. This numeric code, used worldwide, ensures each product can be uniquely identified. Retailers and manufacturers use GTINs to track items, manage inventory, and ensure seamless transactions.

The Structure of a GTIN

GTINs come in different formats, such as GTIN-12, GTIN-13, GTIN-14, and GTIN-8. The most common in the UK is GTIN-13, often seen in EAN-13 barcodes. This structure includes the company's prefix, the item's reference number, and a check digit, ensuring no two products are ever the same.

Importance in Inventory Management

GTINs are crucial for inventory management. By assigning unique codes, businesses can track products accurately. For instance, supermarkets can monitor stock levels and automatically reorder items when quantities fall below a certain threshold.

Enhancing Supply Chain Efficiency

GTINs play a vital role in supply chain efficiency. They reduce errors by ensuring each product is scanned and tracked accurately through every stage of the supply chain. This accuracy is particularly beneficial for logistics professionals dealing with large volumes of goods.

Compliance and Consumer Protection

In the UK, compliance with GTIN standards helps businesses adhere to regulations and safeguard consumer interests. Accurate product identification prevents counterfeiting, ensures authentic products reach consumers, and bolsters trust in brands.

Real-World Application: FMCG Industry

Let's consider the fast-moving consumer goods (FMCG) industry. Companies like Tesco and Sainsbury's rely on GTINs to manage vast product inventories. By scanning GTINs, they can swiftly update stock levels, offer promotions, and avoid overstocking.

How Polytag Utilises GTIN

At Polytag, we harness the power of GTINs to offer advanced digital labelling solutions. These unique identifiers allow us to provide detailed information about recyclable packaging, helping businesses and consumers alike make eco-friendly choices.

Getting Started with GTIN in Your Business

If you’re new to GTIN, don’t worry; getting started is straightforward. Begin by registering with an authorised body like GS1 UK. They’ll assign a unique company prefix, which you can use to generate GTINs for your products. This step ensures compliant and efficient tracking of your goods in the marketplace.


By understanding GTINs, their structure, and their importance, businesses can ensure smoother operations and increased consumer trust. Whether you're a retailer, manufacturer, or logistics professional, GTINs are indispensable in today’s market. So, if you haven’t already, now’s the time to get ahead with GTINs.

Different Types of GTIN

Let's explore the various types of Global Trade Item Numbers (GTINs) commonly used in the UK market and how they support effective product identification and inventory management.

GTIN-8

GTIN-8 codes are compact, 8-digit identifiers designed for small products with limited packaging space. They're especially useful in retail environments where space is at a premium. We often see GTIN-8 used for items like cosmetics, snacks, or small toys. These codes ensure even the tiniest products are traceable throughout the supply chain, improving inventory accuracy and streamlining checkout processes.

GTIN-12

GTIN-12 codes, commonly referred to as UPCs in North America, are prevalent in the UK for various consumer goods. With 12 digits, these codes can accommodate a massive range of products, from groceries to electronics. They’re crucial for retailers, as they help maintain consistency in product identification and pricing. We notice GTIN-12 is often used by large retailers like Tesco and Sainsbury's, making product management more efficient and reducing errors at the point of sale.

GTIN-13

GTIN-13 codes, often known as EAN-13, are the most widely used GTIN format globally, including the UK. These 13-digit codes are standard for most products in the FMCG industry. They offer robust data capabilities, allowing us to embed detailed information about the product, such as its country of origin and manufacturer. For example, Polytag leverages GTIN-13 codes for eco-friendly labelling, ensuring comprehensive traceability from source to shelf. This level of detail is essential for both regulatory compliance and consumer transparency.

GTIN-14

GTIN-14 codes add an extra layer of identification primarily for trade items not intended for point-of-sale scanning, like cases, pallets, or multipacks. With these 14 digits, businesses can manage inventory more efficiently by tracking higher packaging levels. We find GTIN-14 is especially valuable in logistics and warehousing, where it aids in the accurate handling of large shipments and simplifies stock control processes. By using these codes, companies can ensure that bulk goods are correctly identified, reducing the likelihood of errors during transport and storage.

Importance of GTIN in Retail

Let's talk about why the Global Trade Item Number (GTIN) is indispensable in retail. First things first, GTINs are crucial for identifying products in the supply chain. They ensure every item has a unique number, aiding in accurate inventory management and streamlined logistics. Without GTINs, we'd struggle with misidentification, leading to stock issues and customer dissatisfaction.

Enhancing Inventory Management

Improving inventory management is one of the significant benefits of GTINs. Retailers like Tesco and Sainsbury's use GTINs to track products accurately. When each item has a unique identifier, we can efficiently manage stock levels, forecast demand, and reduce wastage. This precision is especially vital during peak shopping periods when the margin for error narrows.

Boosting Supply Chain Efficiency

Boosting supply chain efficiency is another area where GTINs shine. With unique identifiers, we can trace products from the manufacturer to the shelves seamlessly. This traceability ensures faster recalls if required and enhances transparency, which is beneficial for everyone involved. You might wonder, how does this affect the bottom line? Well, efficient supply chains are cost-effective, saving businesses time and money.

Improving Consumer Protection

Safeguarding consumers is essential, and GTINs play a pivotal role here. By ensuring each product is easily traceable, we can quickly address safety issues or recalls. For example, imagine a batch of products is found to be defective; having a GTIN system allows for quicker removal from shelves, protecting consumers from harm and maintaining trust in the brand.

Facilitating Accurate Product Identification

Ensuring accurate product identification is another crucial function of GTINs. Details such as price, origin, and specifications are easily accessible, which helps in maintaining consistency across various retail platforms. When products are consistently identified, it reduces errors in ordering and improves customer satisfaction by ensuring they get exactly what they expect.

Enabling Reliable Data Sharing

Sharing reliable data across the supply chain is made easier with GTINs. Retailers, manufacturers, and distributors can share product information seamlessly, ensuring everyone is on the same page. This accuracy is beneficial for maintaining consistent records and improving the overall efficiency of operations.

Supporting Eco-friendly Practices

Promoting eco-friendly practices is also facilitated by GTINs. Companies like Polytag use GTINs in their labelling solutions to ensure sustainable practices are followed. For instance, by accurately tracking reusable packaging, we can reduce waste and support a circular economy. This approach not only benefits the environment but also resonates with consumers who value sustainability.

Streamlining E-commerce Operations

Finally, streamlining e-commerce operations is critical in today's digital age. GTINs allow for easy listing and management of products across various online platforms. By using GTINs, we ensure that product information is accurate and consistent, making it easier for customers to find what they're looking for and reducing returns due to incorrect product information.

In a nutshell, the Global Trade Item Number (GTIN) is far more than just a number. It’s an integral part of making retail operations smooth, efficient, and customer-friendly. Let’s make sure we use it to its full potential.

How to Obtain a GTIN

Let’s start simple. GTIN is a unique identifier for trade items used globally. Whether it's a can of beans or a box of biscuits, GTIN ensures every product is accurately identified throughout the supply chain, from the manufacturer all the way to the store shelf and your kitchen cupboard.

Practical Uses in the FMCG Industry

Inventory Management

GTIN plays a key role in managing stock efficiently. Have you ever wondered how big retailers like Tesco and Sainsbury’s keep their shelves filled with your favourite products? It’s all thanks to GTIN. It allows for precise tracking and forecasting, reducing the chances of stockouts or overstocking.

Consumer Protection

In the era of product recalls, GTIN is a hero. If there’s an issue with a product batch, companies can quickly identify and withdraw affected items from stores, protecting us as consumers.

Eco-Friendly Labelling

At Polytag, we’ve embraced GTIN for our eco-friendly labelling solutions. By using GTIN, we can ensure that every product’s lifecycle is traceable, supporting sustainable practices and enabling consumers to make informed choices.

How to Obtain a GTIN

So, we’ve covered the "why," but what about the "how"? How can businesses get their hands on these vital identifiers?

Registering with GS1

First, companies need to register with GS1, the global authority for issuing GTINs. In the UK, GS1 UK manages this process. Businesses can sign up on their website, filling out necessary details and paying a fee. Once registered, you’ll receive a company prefix, which forms the first part of your GTINs.

Generating GTINs

Next, it’s about generating the GTINs. With your company prefix in hand, you can uniquely identify each of your products. This involves a mix of the prefix, an item reference, and a check digit to ensure accuracy. GS1 offers tools to help with this, simplifying what might initially seem like a complex task.

Conclusion: Embracing GTIN for a Better Tomorrow

GTIN is more than just a barcode. It’s an essential tool that ensures our FMCG industry runs smoothly and efficiently. Whether it’s for managing stock, protecting consumers, or supporting sustainable practices, GTIN leads the way. At Polytag, we see the profound impact it has, and we’re committed to leveraging its benefits for a better future. So, the next time you scan a product, remember – there’s a lot more behind those bars than meets the eye.

Using GTIN in Inventory Management

Utilising Global Trade Item Numbers (GTINs) within inventory management offers several key advantages. GTINs improve the accuracy and efficiency of tracking products, crucial for any business’s success in the fast-moving consumer goods (FMCG) industry.

  1. Improving Accuracy:

    When businesses use GTINs, they significantly reduce errors that often occur with manual data entry. Each product receives a unique identifier, simplifying stock takes and ensuring precise inventory records. For instance, Tesco relies on GTINs to avoid discrepancies and maintain accurate inventory counts across all its stores.

  2. Facilitating Faster Stock Replenishment:

    GTINs help speed up the process of stock replenishment. Automatic recognition of products using scanning technology means that reordering can become more responsive. Sainsbury’s, for example, leverages GTINs to streamline their restocking processes, minimising out-of-stock situations and improving customer satisfaction.

  3. Enhancing Supply Chain Visibility:

    Increased transparency in the supply chain is another benefit. GTINs make it possible to track products from the manufacturer to the consumer, providing clear visibility at every stage. This enhanced traceability supports better inventory forecasts and strategic planning, helping businesses like Polytag ensure their eco-friendly labelling solutions are efficiently managed.

  4. Optimising Warehouse Operations:

    With GTINs, warehouse operations become more seamless. Items are easily tracked and sorted, reducing the time spent searching for products and enabling quicker order fulfilment. This efficiency is particularly beneficial during peak times when demand surges.

  5. Supporting Data-Driven Decisions:

    Access to accurate inventory data enables companies to make informed decisions. GTINs supply crucial insights into sales patterns and inventory levels. Using this information, businesses can adjust their inventory strategies to meet market demand, thus enhancing overall profitability.

By incorporating GTINs into inventory management, retailers can significantly enhance their operational efficiency while providing a better customer experience. From Sainsbury’s streamlined restocking to Tesco’s accurate stock-taking, GTINs play a pivotal role in the UK retail sector.

Common Misconceptions About GTIN

GTINs Are Only For Large Companies

Many believe that GTINs, or Global Trade Item Numbers, are exclusive to large corporations. However, even small businesses can benefit significantly from using GTINs. For instance, local artisans selling products online can enhance search visibility and improve inventory tracking by adopting GTINs.

GTINs Are Just Barcodes

While commonly mistaken for barcodes, GTINs are actually the numbers encoded within barcodes. GTINs provide unique identification for products, which barcodes visually represent. This distinction is fundamental for understanding inventory systems.

All GTINs Are The Same

We often hear people say that all GTINs are identical, but that’s far from true. GTINs come in various formats, like GTIN-12, GTIN-13, GTIN-14, each catering to different types of products and packaging levels. For example, a single can of beans will have a different GTIN than a pack of six.

GTINs Are Not Necessary For Online Sales

Some argue that GTINs aren’t essential when selling online, but they’re actually crucial. Marketplaces like Amazon and eBay mandate GTINs to list products, ensuring accurate searches and avoiding duplicates. Without GTINs, sellers might face listing rejections.

GTINs Don’t Impact SEO

A common myth is that GTINs have no effect on SEO. In reality, GTINs help improve product visibility on search engines because they standardise product info. Enhanced SEO can lead to better traffic and sales conversions.

GTINs Are Expensive

The misconception that GTINs are costly deters some businesses. In fact, acquiring GTINs is relatively affordable, especially considering the benefits. Organisations like GS1 UK offer various pricing packages suiting different company sizes.

GTIN Complexity

People often assume GTINs are complicated to implement and manage. However, modern software solutions simplify the process, making it easier to integrate GTINs into existing systems without hassle. For instance, many ERP systems come with features for managing GTINs seamlessly.

By dispelling these myths, businesses in the UK can better harness GTINs, improving inventory accuracy and customer satisfaction in the FMCG sector.

In the fast-paced environment of the FMCG (Fast Moving Consumer Goods) sector, efficiency and accuracy are paramount. Let’s talk about one aspect that’s often overlooked: GTINs, or Global Trade Item Numbers. By Alice Rackley, CEO of Polytag, this article aims to shed light on why GTINs are critical for anyone in the UK retail industry.

Conclusion

GTIN, short for Global Trade Item Number, is much more than just a barcode. It’s a unique identifier encoded within the barcode that helps to track and manage products more efficiently. You might have encountered various forms like GTIN-12, GTIN-13, or GTIN-14. Whether we’re talking about a single can of beans or a pallet of products, GTINs ensure that every item has a unique identifier.

GTIN in Inventory Management

Accuracy in inventory management is crucial for retailers like Tesco and Sainsbury's, but it’s not just for the big names. Even small businesses, including local artisans, can benefit from implementing GTINs for their products. But why is it so effective? GTINs enhance accuracy, making stock replenishment smoother and supply chain visibility clearer. This helps companies optimise warehouse operations and supports data-driven decisions to meet market demands effectively.

Real-World Examples

For instance, a small bakery in Brighton might use GTINs to keep track of its diverse range of breads and pastries. This implementation allows them to know exactly what’s in stock, what’s selling well, and when to reorder ingredients. Similarly, these numbers help larger organisations, like Polytag, offer more eco-friendly labelling solutions.

Common Misconceptions about GTINs

Many believe that GTINs are only for large companies. However, smaller enterprises are equally capable of utilising GTINs to boost their operational efficiency. Another myth is that GTINs are unnecessary for online sales. On the contrary, accurate product identification can significantly impact customer satisfaction and SEO. Consumers appreciate finding exactly what they’re searching for, and businesses get the added benefit of improved inventory accuracy.

Clarifying the Confusion

Some think GTINs are just additional costs. While there is an initial investment, the long-term gains in efficiency and accuracy justify it. The misconception that GTINs are complex is also far from the truth. In reality, they simplify many business processes, reducing errors and enhancing operational efficiency.

The Role of Polytag

At Polytag, we leverage GTINs to offer eco-friendly labelling solutions. Our system not only helps in accurate product tracking but also aligns with sustainable practices. By using GTINs, we ensure that every product label carries more than just aesthetic value; it holds vital information for managing the product lifecycle, from manufacturing to recycling.

Conclusion

Understanding and utilising GTINs effectively can transform business operations, from small local shops to massive retail chains. They are not mere barcodes but powerful tools for improving efficiency and customer satisfaction. And with companies like Polytag leading the way in eco-friendly labelling, the benefits of GTINs extend beyond just inventory management to supporting sustainable practices.

Frequently Asked Questions

What are Global Trade Item Numbers (GTINs)?

Global Trade Item Numbers (GTINs) are unique identifiers for products, used to track and manage inventory, improve supply chain efficiency, and ensure consumer protection in the retail market.

Why are GTINs important for inventory management?

GTINs enhance inventory accuracy by facilitating stock replenishment, improving visibility within the supply chain, optimising warehouse operations, and supporting data-driven decisions to meet market demands effectively.

How do companies like Tesco and Sainsbury's use GTINs?

Tesco and Sainsbury's use GTINs for accurate product tracking, which helps in managing inventory efficiently, ensuring products are available for customers, and maintaining supply chain integrity.

What role does Polytag play in relation to GTINs?

Polytag offers eco-friendly labelling solutions using GTINs, which help businesses manage their inventory while supporting sustainable practices in the retail industry.

How do GTINs contribute to supply chain efficiency?

By providing unique identifiers for products, GTINs improve tracking, reduce errors, enhance visibility, and streamline operations from manufacturing to the retail shelf, thereby boosting overall supply chain efficiency.

Can GTINs benefit small businesses?

Yes, GTINs benefit small businesses by enhancing inventory accuracy, improving supply chain visibility, and supporting data-driven decisions, similar to how a bakery in Brighton can manage stock more effectively.

Are there real-world examples of GTINs improving business operations?

Yes, for instance, a bakery in Brighton uses GTINs to track ingredients and products, ensuring timely stock replenishment and reducing waste, which improves overall operational efficiency.

What misconceptions about GTINs are clarified in the article?

One common misconception is that GTINs are only useful for large companies, but the article clarifies that businesses of all sizes can benefit from the improved inventory management and supply chain efficiency provided by GTINs.

How do GTINs support sustainable practices in retail?

GTINs promote sustainable practices by enabling eco-friendly labelling solutions, optimising resource use, reducing waste, and supporting more efficient supply chain operations, as highlighted by companies like Polytag.

What is the overall significance of GTINs in the retail industry?

GTINs are powerful tools that improve efficiency, enhance customer satisfaction, and support sustainable practices, making them essential for modern retail operations.