Unique QR Codes for Next-Level Product Insights and Enhanced Customer Engagement

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Polytag teamAug 22, 20247 min read
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Ever wondered what journey your products take from the shelf to the recycling bin? Polytag's unique QR codes are here to clue you in. Each time these tags are scanned, they reveal fresh, item-level details that were virtually invisible before. Want to track a product from purchase to disposal? No sweat. Our tags make it a breeze, and all that info is neatly laid out on a dashboard that's as easy to use as it is to read.

And hey, there's more to it than just tracking. When consumers give these QR codes a quick scan, they unlock personalised rewards, dive into product-specific campaigns, and even partake in digital deposit return schemes. Who knew recycling could feel so rewarding?

Recycling Just Got a Whole Lot Easier

Our QR codes are unique every single time. This means we can trace each product's journey through the supply chain with pinpoint accuracy. These tags aren't just tags; they're digital fingerprints, and with Polytag’s platform, they’re your gateway to innovative product strategies and sustainable campaigns that really resonate with customers.

From Recycling Bins to Reward Points

It’s not just about making recycling easier; it’s about making it worthwhile. Our digital deposit return schemes put a value on every label, turning every scan into a saving opportunity for your customers. And with each scan verifying the authenticity of a product, you’re not just recycling—you’re engaging. This is recycling that goes beyond sustainability; it’s about building a brand experience directly linked to your customer’s involvement.

Setting the Standard with GS1

Curious about who sets the rules for all this? That would be GS1, the folks behind the global standards for barcodes and QR codes. They ensure everything works smoothly and consistently, no matter where in the world your products end up.

Innovations That Make a Difference

Our QR codes are powered by GS1 and can carry unique serial numbers. This isn’t just about tracking; it’s about creating a fraud-proof, fool-proof system that turns every scan into a secure, data-driven interaction. Whether it’s a batch number or an expiration date, each scan brings you closer to mastering your inventory's flow and responding swiftly to any bumps along the way.

Real-World Impact with Ocado Retail

Take Ocado Retail, for instance. In 2023, they became the trailblazers to fully adopt Polytag’s unique QR codes. They slapped those codes onto over 650 of their product lines, transforming how their customers interact with packaging. From offering tips to reduce food waste to rewarding customers for recycling, Ocado’s initiative with Polytag QR codes has set a new standard in customer engagement and sustainable practices.

Integration Made Easy

Worried about fitting new tech into your existing systems? Don’t be. Polytag plays nice with all the major printers and converters, and our tags are just an extra color in the print run. Plus, with our secure API integrations, data from every scanned QR code is instantly updated, ensuring rewards can only be claimed once, keeping everything on the up and up.

Curious to see how Polytag can transform your products’ lifecycle? Check us out here and see what a difference a scan can make!