Meet The
Polytag Team
Get to know the people enabling the circular economy for plastic packaging.
Committed to improving recycling rates of single-use plastic.
Supporting business transformation toward sustainability goals.
Dedicated to protecting and cherishing our natural environment.
Alice Rackley
Chief Executive Officer + Founder
As the CEO and founder of Polytag, Alice Rackley spearheads the development of cutting-edge technology that empowers businesses and consumers to make informed choices about the products they use and the waste they generate.
With a background in digital transformation and a passion for environmental responsibility, Alice gained extensive experience working with leading retailers and consulting firms including Marks & Spencer, Deloitte and GS1 UK. Her expertise in the ESG space and understanding of consumer behaviour have been instrumental in driving Polytag’s mission to revolutionise the recycling industry.
Will Addy
Chief Commercial Officer
Will Addy is the Chief Commercial Officer at Polytag. A sustainability champion, Will has built a career harnessing data insights at scale to impact business and sustainability change. He has previously held leadership roles at Sedex, the supply chain ESG performance company, Hyve Group, the events specialist championing a platform for progress, and GlobalData PLC, the scaled data analytics consultancy.
At Polytag, Will partners with clients to prepare organisations for more sustainable futures including legislative changes in the ESG space.
Jon Anderson
Chief Technology Officer
Jonathan Anderson is the Chief Technology Officer at Polytag, holding over two decades of experience in the technology sector, specialising in driving change through applying cutting-edge technological innovations.
His work empowers clients to design and measure new sustainability initiatives that harness Polytag’s real-time data insights and technology.
Brian Cook
Chief Product Officer
Brian Cook is the Chief Product Officer at Polytag. An expert in retail and supply-chain systems, Brian has previously held leadership positions at Amazon Fresh including Whole Foods, Amazon Prime Now, and Tesco alongside having founded two successful businesses of his own.
In his role as Chief Product Officer at Polytag, Brian is passionate about developing innovations the business community can drive to mitigate climate change and how we can all live more sustainably in harmony with our beautiful world.
Virlina Choquette
Head of Client Experience and Delivery
Virlina Choquette is the Head of Client Experience and Delivery at Polytag. With over a decade of experience in strategy, operations and client experience gained across the public and private sectors, Virlina works with clients to ensure seamless and impactful collaborations and ensure Polytag remains at the forefront of industry innovations.
Previously, Virlina has held roles at Herrmann, the SaaS platform designed to enhance communication within leadership teams and Leadership Centre, who support local and national public service leaders to tackle the big social challenges facing our communities today.
Brendan O’Neill
Founder and Chairman
Brendan is a passionate innovator at the intersection of sustainability and technology, driven by a vision of transforming how we approach industrial processes and environmental responsibility. With a solid foundation in Industrial Engineering, Brendan’s career has been anything but linear—seamlessly bridging manufacturing, construction, and now circular economy solutions.
As a co-founder of Polytag and a founding shareholder of the ABM Group, Brendan has consistently demonstrated an entrepreneurial spirit that goes beyond traditional business boundaries. His operations spanning Ireland, the UK, and Eastern Europe reflect a global perspective on innovation and sustainable development.
For over a decade, Brendan has been a collaborative force alongside Phil Sutton, working tirelessly to develop ground breaking products and processes that challenge conventional thinking about resource management. Their partnership exemplifies how strategic collaboration can drive meaningful environmental change.
His approach to business is deeply rooted in mutual support, innovation, and a genuine commitment to creating a more sustainable future.
Phil Sutton
Founder
Phil Sutton founded Polytag Limited in 2018 and is the inventor of the Polytag system, Phil is a chartered scientist by profession with over 25 years of experience in the recycling and civil engineering sectors. Throughout his career aside from Polytag, Phil has pioneered a range of groundbreaking technologies, including Durakerb, Duradrain, and the wider Econpro business, each designed to enhance sustainability and efficiency across multiple industries. His inventions have not only transformed practices in waste management, infrastructure, and environmental technology but have also generated millions in revenue for their stakeholders.
A prolific innovator, Phil holds over 31 Patents, 10 Registered Designs and 12 Trademarks demonstrating his commitment to research and development and his ability to create solutions that address some of the most pressing challenges of our time. His work has consistently pushed the boundaries of what’s possible, introducing smarter, more sustainable technologies that have had a significant impact on both the civil engineering and recycling sectors.
As the founder of Polytag, Duraproducts and Econpro, Phil has combined his expertise in engineering with a deep understanding of environmental needs, ensuring that his inventions lead to both ecological and commercial success. His legacy as a forward-thinking leader and inventor continues to shape the future of sustainable engineering and recycling, inspiring further advancements in circular economy practices.
