How Are QR Codes Different To Barcodes?

Polytag provides a comprehensive platform for brands to generate and manage GS1-compliant QR codes, transforming packaging from a static item into an interactive digital asset. 

Through the Polytag dashboard, companies can create unique, serialized QR codes for individual products, linking them to customised landing pages. These pages can provide rich content, such as information on eco-providence, sustainability stories and gain insights into recycling behaviours.

Unlike barcodes, QR codes are two-dimensional, meaning they can hold much more information. When a GTIN is embedded into a GS1 Digital Link QR code, it creates a powerful tool that benefits both your business and your customers. The QR code can still be scanned at any checkout point to look up product pricing, just like a traditional barcode. The same QR code can be scanned by a smartphone to instantly open a webpage with rich product information. This creates an “endless digital label” for every product, allowing you to share everything from marketing content and instruction manuals to traceability data and recycling guidelines.

Using Polytag QR codes for DPPs future-proof operations against evolving regulations. Rather than incurring heavy costs to meet ever-changing transparency requirements, businesses with established digital passport systems can easily adapt by updating their linked QR code content. This proactive approach prevents costly compliance rushes and positions small businesses as forward-thinking.