D2C Marketing - Polytag

Direct-to-Consumer (D2C) brands are uniquely positioned to connect directly with customers.
QR codes offer a powerful, low-friction way to amplify your environmental commitment.
Eco-conscious consumers actively seek brands that align with their values, and transparency is key.

Why Use QR Codes to Share Information on Pack?

By placing a QR code on product packaging, D2C brands can transform a static item into a gateway to a dynamic digital experience. A simple scan can lead customers to a dedicated landing page detailing the brand’s sustainability journey: from ethical sourcing and fair labor practices to reduced carbon footprint and waste reduction efforts. This digital content can include compelling visuals, videos of eco-friendly manufacturing, certifications, and even real-time data on environmental impact.

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Building Customer Relationships

This direct access to information builds trust and strengthens brand loyalty. Instead of just stating “eco-friendly,” D2C brands can show their environmental credentials, offering verifiable proof of their claims. This interactive approach educates customers, empowers them to make informed choices, and can even inspire them to participate in circular economy initiatives like digital deposit return schemes, reinforcing their connection to the brand’s mission. Polytag’s QR codes make sustainability tangible and easily digestible for the modern, environmentally aware consumer.

“Polytag QR codes transform sustainability from a claim into a transparent, verifiable journey for every product. This means trusting a brand can start even before a purchase by scanning QR codes to read information on pack.”

Virlina Choquette, Head of Client Experience & Delivery, Polytag

Portrait photo of Virlina. She's smiling, wearing a black suit with a red top. There's a white bookcase in the background.

Access Data on Customer Behaviours

Using QR codes in D2C marketing provides invaluable first-party data on customer engagement with your sustainability efforts, informing future strategies. Unlike traditional labels with limited space, QR codes can link to a dedicated webpage or video, allowing for a richer and more comprehensive storytelling experience. QR codes are easily updated, enabling businesses to adapt their content as the business evolves.