Product Authentication

QR codes can link a physical product to a digital record to safeguard eco integrity.
Confirm eco-providence, origin and authenticity through a single scan of a QR code.
Used by manufacturers, suppliers and customers to evidence eco-authentication.

Why Use QR Codes for Product Authentication?

QR codes offer a robust and increasingly popular method for product authentication, directly addressing the pervasive issue of counterfeiting. By embedding unique, encrypted information within each code, manufacturers can provide consumers with a simple yet powerful tool to verify the legitimacy of their purchases.

The system works by linking a physical product to a digital record. When a QR code is printed on packaging or directly on the product itself, it typically contains a unique serial number, batch information, and potentially a cryptographic hash. Consumers, using a standard smartphone camera, can then scan this code. The scan directs them to a secure server, often a dedicated authentication platform maintained by the brand.

It’s essential to use QR codes that meet GS1 standards, as this guarantees your authentication will meet global standards. As a partner of GS1, Polytag only provide use GS1 approved QR codes.

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Added Protection of GS1 Approved QR Codes

Upon scanning, the system immediately cross-references the code’s data with its internal database. A legitimate product’s QR code will correspond to a valid entry, displaying information such as the manufacturing date, origin, and a confirmation that the item is genuine. Conversely, if the code has been duplicated, tampered with, or belongs to a known counterfeit, the system can flag it as suspicious or fake. It is also possible for systems to the scan history of a particular code, alerting users if a single code is being scanned multiple times in different locations, a strong indicator of counterfeiting.

It’s essential to use QR codes that meet GS1 standards, as this guarantees your authentication will meet global standards. As a partner of GS1, Polytag only provide use GS1 approved QR codes.

“The low cost of implementing QR codes coupled with the widespread adoption of smartphones makes QR code authentication a highly accessible and effective solution for safeguarding brand reputation and ensuring product integrity.”

Jon Anderson, Chief Technology Officer, Polytag

Portrait photo of Jon wearing a patterned shirt and charcoal blazer. There's a white bookcase in the background.

Affordable Protection for Every Business

Beyond safeguarding consumers, QR codes offer significant advantages for manufacturers. They provide valuable supply chain insights, helping businesses pinpoint where counterfeit goods might be entering the market. This system also fosters greater trust with customers. Plus, because it’s cost-effective to implement and leverages the ubiquity of smartphones, QR code authentication is an incredibly accessible and effective way to protect your brand and ensure product integrity.