Ethical Hydration
With One Water.

One Water launched back in 2005 with a simple vision: to sell bottled water in the UK to fund water projects across the world. The name One represents the idea that you can’t change a billion people’s lives, but if you can change One life, one day at a time, that’s a definition of success.

To share more of One Water’s philanthropic activities, we collaborated to include Polytag’s GS1 Digital Link QR codes on One Water Bottles, enabling consumers to access the One Water story on their website.

Polytag real-time data delivers an opportunity for brands like One Water to improve their understanding of where products are purchased, consumed, and disposed of, as well as how each person interacts with their packaging.

One Water chose to work with Polytag thanks to the unparalleled benefits of the recycling tech company’s QR code technology. Polytag’s future-proof, GS1 Digital Link QR Codes provide brands with extensive analytics and ensures One Water stays ahead of changing legislation and market trends.

While standard QR codes simply direct to a webpage, Polytag’s technology delivers numerous additional benefits to brands and retailers. Alongside the marketing opportunities, the company’s tags can be read throughout the supply chain, from POS to recycling center.

Ahead of extended producer responsibility (EPR) regulation – set to be fully operational by October 2025 – Polytag’s QR codes create a digital product passport, enabling brands to be at the cutting-edge of EPR rules.