Deploying GS1‑Compliant
QR Codes at Enterprise Scale

With Suntory Beverage & Food GB&I, producers of Lucozade.

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Case Study: Lucozade

  • Alice Rackley

    Chief Executive Officer, Polytag

  • Keith Allen

    Suntory

Suntory Beverage & Food GB&I (SBF GB&I), producers of Lucozade and Ribena, partnered with Polytag to deploy GS1-compliant QR codes across their portfolio at enterprise scale using the Polytag platform. The programme demonstrates how Polytag works alongside global brands to deliver compliant, future-ready QR infrastructure while unlocking new value across supply chain, consumer engagement, and data intelligence.

This case study is designed to show not only what was delivered for Lucozade Suntory, but how other brands can follow a proven path to GS1 Digital Link adoption, with a best in class platform solution and a measurable, defendable ROI.

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Polytag

“Suntory Beverage & Food GB&I’s adoption of our platform demonstrates how enterprise brands are transforming packaging from static containers into intelligent assets.”

Alice Rackley, Chief Executive Officer

Portrait photo of Alice. She's smiling, facing the camera, wearing a black outfit with a necklace. The background is white, wood panelling.

Results

Working with Polytag allowed Suntory to unlock connected packaging capabilities through a single QR code deployment.

Suntory identified several key benefits from working with Polytag, reflecting progress toward a scalable GS1-compliant QR ecosystem across the Lucozade and Ribena portfolios: Unified visibility into product movement across the supply chain, consumer engagement delivered through a single QR integration, market intelligence and location-based behaviour insights, and a scalable platform solution supporting alignment with GS1 QR code adoption.

These outcomes demonstrate how Polytag supports enterprise brands through compliant, large-scale QR deployment.

“Polytag’s platform gives us supply chain visibility, consumer engagement capabilities and market intelligence through a single integration. The ability to manage campaigns dynamically whilst capturing location data and consumer behaviour insights transforms how we understand and serve our customers.”

Keith Allen, Head of Commercialisation, Suntory Beverage & Food GB&I

Portrait photo of Keith Allen

Polytag Your Packaging

  • Live packaging lifecycle data

  • Talk directly to consumers

  • Offer rewards and incentives

  • Future-proof your labels

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