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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

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Articles | Polytag

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News
Polytag comments on Scotland DRS announcement
Following the latest delay in Scotland’s Deposit Return Scheme, Alice Rackley of Polytag voices concerns over the continued focus on traditional models involving reverse vending machines. Highlighting the success of the digital DRS pilot in Conwy, Wales, Rackley emphasises the benefits of…
16 Nov 2021
Information
Legislation – Understanding Digital DRS
Polytag’s Digital Deposit Return Scheme (DDRS) offers a transformative approach to recycling by leveraging QR codes and app-based technology. This innovative solution integrates seamlessly with existing kerbside collections, making it easy for consumers to recycle and reclaim deposits from home…

←PrevNewer articles

5 Nov 2021

Photo showing a smartphone scanning a QR code on a bottle

Kerbside deposit return schemes prove their value to brands and households

The Kerbside Deposit Return Scheme (DRS) pilot in Conwy, North Wales, marked a significant success, with an impressive 97% of participating households engaging in the initiative. This pilot, leveraging Polytag technology and supported by the Welsh Government and local councils, demonstrated the…

7 Oct 2021

Photo of Polytag staff with a client in a recycling centre

Pilots | Conwy Pilot

In 2021, Polytag partnered with the Welsh Government, Conwy Council, and WRAP Cymru to deliver the UK’s first Digital Deposit Return Scheme (DDRS) pilot. Conducted in Conwy, North Wales, this groundbreaking initiative aimed to integrate DDRS technologies into existing council waste collection…

21 Aug 2021

Photo of Alice on a Women in Innovation background

Polytag becomes GS1 UK partner

Polytag has achieved a significant milestone with the GS1 UK partner approval, validating its describe, tag, and trace technology against stringent global standards. This certification ensures that Polytag’s solutions adhere to GS1 identification keys and can effectively support the recycling…

21 Jun 2021

Photo of a recycling centre

The Greasby Trial – Testing Digital Deposit Return Scheme System

In Q4 2019, Polytag conducted the Greasby Trial, a landmark project involving 50 households to test a digital approach to recycling. Participants used a mobile app to scan items tagged with unique codes, contributing to a successful recycling process at Polytag’s facility. The trial, which…

18 Jun 2021

Smartphone scanning a QR code

Digital Deposit Return Scheme Pilot – Getting Ready With Conwy

Polytag is set to commence its much-anticipated Digital Deposit Return Scheme pilot in Conwy, Wales. After fine-tuning our technology and conducting successful tests with partners like Allied Recycling, we are ready to demonstrate the power of RFID technology and unique digital identifiers in…

26 May 2021

Photo of a recycling centre

Polytag’s technology partnership with the Advanced Manufacturing Research Centre (AMRC Cymru)

Polytag collaborates with the Advanced Manufacturing Research Centre Cymru, leveraging state-of-the-art facilities to validate and enhance its revolutionary tag and trace technology. This partnership aims to optimise printing technologies, secure data transfer, and integrate digital deposit return…

5 May 2021

Photo of an app running on a smartphone

Greasby Digital DRS Pilot

In 2019, Polytag, in partnership with Ecosurety, conducted a successful Digital Deposit Return Scheme (DRS) pilot in Greasby, North-West England. Engaging 50 households, the pilot tested Polytag’s innovative technology to enhance recycling practices. Each household received uniquely coded items to…

18 Jan 2020