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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk

Solutions · Build sustainable impact

Advanced sortation for MRFs.

Invisible UV Tags tell sorting machines what each pack is, such as food-grade or not, so it can be sorted precisely and recycled into higher-value material. Built with Pellenc ST, a leader in intelligent sorting.

Book a meetingHow it works
A Co-op water bottle on a conveyor under UV light, its Invisible UV Tags glowing across the label

01 / NIR + UV · sorted by grade

02 — What it does

Get your packs back as better material.

Food-grade, separated

Split one polymer into grades, such as food-grade and non-food-grade, or by brand.

Recycled content, secured

Higher-purity material streams, and a route back into your own packaging.

Less downcycling

Precision sorting opens the door to closed-loop recycling.

03 — How it works

Two readings. One sort.

  1. Step 01Tagged in the artworkInvisible UV Tags, GS1 open-standard data matrices, are printed on the pack.
  2. Step 02Read twice on the lineNear-infrared identifies the polymer, such as PET or PP, while the UV reader reads the tag on the same pack.
  3. Step 03Sorted, and countedThe sorter acts on both readings, and the data reaches the Polytag dashboard.

04 — An open standards solution

Pellenc ST sorting. Polytag data.

Polytag and Pellenc ST combine Pellenc ST's near-infrared sorting with invisible UV Tags and the Polytag dashboard, to bring advanced sorting to MRFs across the UK, Europe and beyond. A non-exclusive partnership, built on open standards.

Explore Invisible UV Tags
A Pellenc ST sorting unit over a conveyor of mixed packaging at a recycling centre
100%

of tagged bottles traced by Citeo at one of France’s busiest MRFs

TRL 7

sorting prototype validated at Pellenc ST’s Innovation Centre

14

UK recycling sites with detection installed

Polytag Pellenc Detect & Sortation Update
Watch · Polytag Pellenc Detect & Sortation UpdateOpens video player. Press Enter or Space to play.

High performance sustainable solutions to support the circular economy: our report on advanced sortation.

  • Pellenc ST
  • NIR + UV
Request the report →

06 — New circular recycling routes

Not just an improvement to existing processes. A foundation for a truly closed-loop system.

07 — Proof

All results →

Where it's already working.

Pellenc ST
Two people checking a bottle with a UV torch, its Invisible UV Tags glowing

Sorting by food-grade status, material and brand ownership.

TRL 7sorting prototype
→
Citeo
Two Polytag detection units mounted over a conveyor at a recycling centre

Independently tested in France's operational recycling centres.

100%tagged bottles traced
→

Open standards are critical. By partnering with Polytag, we are empowering recycling facilities with innovative tools to optimise sorting processes and enhance material recovery.

Jean Henin · CEO, Pellenc ST

Proof, then sortation.

Not detection alone.

Book a meeting
← Prev · EcotraceNext · D2C Marketing →

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data
  • Supply Chain Information

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR