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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk
Loading…

Be the next result.

Bring your own packs. Your questions, real answers.

Book a meeting

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data
  • Supply Chain Information

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

02 — Results

Proof, in the wild.

Real packs, real shelves, real recycling lines. Every number here was measured, not modelled.

AllSmart QRUV TagsBoth
A shopper reaching for Ocado own-label yoghurt in a supermarket chiller
Ocado

Featured · Smart QR + UV Tag

The world's first full-scale digital deposit return demonstration.

87%scanned, then recycled
20K+rewards in 56 days
2.5M+serialised codes
Read the study

03 — Case studies

Showing 7 · All
Lucozade
Lucozade's England campaign landing page open on a phone in front of a shelf of Lucozade Sport

GS1-compliant QR codes, deployed at enterprise scale.

→
Co-op
Four Co-op water bottles under UV light, the Invisible UV Tags glowing across their labels

Using real-time data to encourage consumers to recycle.

→
One Water
One Water bottles and cartons on a store shelf, a QR code printed on the carton

Mapping product lifecycle data at scale.

→
Citeo
Two Polytag detection units mounted over a conveyor at a recycling centre

Independently tested in France's operational recycling centres.

100%tagged bottles traced
→
Aldi
A shopper taking a bottle of milk from a supermarket chiller

Item-level recycling data, captured in real time.

→
Pellenc ST
Two people checking a bottle with a UV torch, its Invisible UV Tags glowing

Sorting by food-grade status, material and brand ownership.

→
Hozelock
Hozelock UK landing page on a phone. It reads "Thank you for scanning Hozelock Select Hose 30m" above a photo of the hose pack, with buttons for App download, Support, Loyalty program, Safety info, Register purchase and Instructions.

A fully GS1-compliant Digital Product Passport across a global product suite.

→

04 — Across every result

30+s

Average dwell time per scan.

40%+

Of UK kerbside plastic visible to the network.

14

UK detection sites, live.

100%

Of tagged single-use plastic bottles tracked and traced.

Source · Citeo testing at one of France's busiest MRFs

05 — In their words

  • Future Proof

    One Water

  • Open Standards Are Critical

    Pellenc ST

  • Valuable Insight

    Co-op

  • More Data Around Our Packaging Lifecycles

    Aldi

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Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk