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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk

01 — Whitepapers

Stop guessing. Start knowing.

Long-form reports from the Polytag team on traceability, recycling and EPR.

Questions about the reports?

Your packs, your questions, real answers.

Book a meeting

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data
  • Supply Chain Information

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

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02 — Reports

  • Cover of EPR that Works: Incentivising Real Recycling with Data and Innovation

    February 2026

    EPR that Works: Incentivising Real Recycling with Data and Innovation

    With fee modulation due from 2026, EPR has a timely chance to reflect real-world recycling outcomes. The paper proposes a “Green Plus” option that rewards producers who can demonstrate improved recyclability, recovery and transparency with verified data.

    Download (PDF)
  • Cover of The Business Case for Polytag: the value of packaging lifecycle data and GS1 open standards for labelling

    June 2025

    Polytag Business Case for Ecotrace

    Why brands sponsor the Polytag Ecotrace Programme: the cost-saving, cost-avoidance and value-driving cases for barcode-level recycling data and QR codes powered by GS1. Stop guessing whether your packaging is getting recycled and start knowing.

    Polytag Business Case for Ecotrace

    Tell us where to send it and we’ll email you the whitepaper.

  • Cover of The Urgent Case for Plastic Traceability and Smarter Recycling

    June 2025

    The Urgent Case for Plastic Traceability and Smarter Recycling

    The UK’s plastics recycling system is at a tipping point. Polytag’s blueprint for change sets out why plastic packaging must be detected, sorted and recycled back into the same grade it started as, and how traceability makes the circular economy work at scale.

    Download (PDF)

We’ll use your details to email you this download. Read our privacy policy to see how we handle your data.

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk