01 — Technology · Smart QR Codes
Your whole brand, in the palm of their hand.
One GS1 compliant code, printed once. At the till, it's a barcode. On a phone, it's a digital label with no word limit: campaigns, provenance, support and traceability, all updated in the platform, never on the pack.
02 — The idea
Your pack used to say one thing, forever.
Whatever went to print was the final word. Not anymore. The barcode still does its job at the checkout. But to a phone, it's a live channel you control: campaigns, provenance, how tos and rewards, updated from the platform without touching the artwork.
Printed once. Never out of date.
03 — Under the hood
Built on open standards. Running on your domain.
GS1 Digital Link puts your barcode number inside a web address you own. 2D ready tills read it as a barcode. Phones open it as a page. Your page, on your domain. With serial level codes, every single pack can say something different.
WatchHow it works
04 — The jobs
One code. Three jobs.
Marketing that lives on the pack
Campaigns, competitions and content, swapped in the platform whenever you like.
A tighter supply chain
Serial-level traceability from the print line to the shelf, per pack.
Compliance, quietly handled
DPP-ready structure and GS1 standards built in from the first print run.
05 — In the wild
What will yours do?
Hozelock
Product support, no forms
One scan opens product info and instructions for the exact product in hand, down to its GTIN.
Features: Digital Product Passport · instruction manuals
Lucozade
Live campaign drops
Campaigns managed dynamically from one QR integration, with location insight behind every scan.
Features: dynamic content · location data
Mallard Point
Bottles that come back
Scan, send the bottle back prepaid and receive a £1.50 gift card. The bottle is cleaned and re-used.
Features: serialised codes · returns and rewards
Ocado
The story behind the pack
New vacuum-sealed mince explained on scan: fresher for longer, 65% less plastic, how to cook it and where to recycle it.
Features: product information · video · recycling guidance
Ocado
Rewards for recycling
Scan the bottle, get the Bower app and earn 20p for recycling it, with Ocado's recycling tips alongside.
Features: serialised codes · rewards
Co-op
Recycling proof and community impact
Scanning the code on each water bottle supports a trial that traces plastic packaging, so Co-op can monitor recycling rates at selected centres.
Features: recycling trial · membership sign-up
06 — The platform
Build it. Print it. Measure it.
01 — Build
Drag-and-drop landing pages and pre-made templates, built in the platform.
02 — Print
One artwork, every market. Language and country are handled at the scan, not on the label.
03 — Measure
Scans, locations and dwell times, live per product.
07 — The numbers
Numbers your ads can't buy.
Of engaged attention per scan.
The same code goes beep at the till and comes alive with your brand in the consumer’s hand.
GS1 organisations we partner with, from the UK to Australia.
Reprints, ever. Change the content whenever you like.
Measured across live Polytag campaigns · UK retail
08 — The index
Everything the code can do.
Drive Sales
D2C Marketing
Campaigns straight from the pack.
Competitions
Prize draws and instant wins.
Reuse & Refill
Track returns, reward refills.
Authentication
Every pack provably yours.
Ensure Compliance
Digital Product Passports
Pack-level data for the passport.
Deposit Return Schemes
Digital DRS from the label.
EPR Data
Evidence for modulated fees.
Multi-language content
One code, every market.
Unlock Data & Insights
Scan analytics
Live scans, per product.
Scan locations
Where every scan happens.
Dwell time
How long attention holds.
First-party data
Signups you own outright.
Build Sustainable Impact
Recycling guidance
Right advice for every council.
Ecotrace
Pair with UV Tags for proof.
09 — Standards
Approved, accredited, audited.
Every Smart QR Code is a GS1 Digital Link on your own domain, issued and managed by a GS1 certified partner. Standards first, so it works at every till and every phone, everywhere.
- GS1 Approved
- ISO 9001
- ISO 27001
If you're a barcode user, this is your moment.
Jordon Pullen · Business Development Manager
12 — The other half of the pack
And then the code's invisible twin takes over.
When the pack is binned, the Invisible UV Tag proves it came back: read on the recycling line and matched to the product's barcode number.
UV verified