01 — Rewards & loyalty · Serialised Smart QR Codes
Turn every product into a secure, personalised rewards experience
Create smarter promotions, build loyalty and reward genuine customers with serialised Smart QR Codes powered by Polytag.
Oat bar
Scan to play
SN 000184
Oat bar
Scan to play
SN 000185
Oat bar
Scan to play
SN 000186
Oat bar
Scan to play
SN 000187
Same product · a unique code on every pack
02 — Connected packaging
Every Smart QR Code can connect consumers directly from physical packaging to a digital experience. Brands can build, customise and edit their own landing pages within Polytag, creating experiences that reflect their brand, campaign and individual products.
Unlike a conventional QR code, the experience doesn't have to be fixed when the packaging is printed. Polytag's technology enables brands to manage and update the digital content behind their Smart QR Codes, creating an always-on digital channel through the pack: an "endless digital label", with content that can be edited without changing the code already printed on pack.
03 — Serialisation
One pack. One unique identity.
For rewards and loyalty, Smart QR Codes can go one step further. As well as identifying the product through its barcode number, each individual pack can carry its own unique, serialised identifier. Rather than printing the same QR code millions of times, a unique code can be digitally printed onto each label or pack during production.
The unique codes are generated through the brand's Polytag account and transferred securely to the printing or packing environment through a two-way API integration. Once printed, the serialised codes are returned and stored within the brand's Polytag account, giving serialised (batch of 1) identification supported by secure two-way print integration.
Turn a product from one of millions, into one identifiable pack.
04 — Security
Built for secure rewards
Serialisation creates an important advantage for higher-value promotions and loyalty programmes: the code can be checked before a reward is issued.
A consumer scans the Smart QR Code. The unique identifier can be verified against the codes stored in Polytag and then used by the reward or loyalty experience to determine the appropriate response.
This provides the infrastructure for controlled one-time-use reward experiences, rather than relying on a generic promotional QR code that can simply be copied and repeatedly shared.
Generic code
Shared ×1,000
The same code on every pack. Copy it once, share it anywhere.
Serialised code
Verified · used once
One code, one pack. Checked before the reward is issued.
05 — How it works
How it works
- 01GenerateUnique serialised Smart QR Codes are created for your products.
- 02ManageControl the experience behind the scan with Polytag's easy to use landing page builder tool
- 03PrintCodes are securely transferred via API and digitally printed onto individual labels or packaging during production.
- 04StoreThe serialised identifiers are stored within your Polytag account, creating the digital record against which codes can be verified.
- 05ScanThe customer scans the Smart QR Code with their phone, you can change, amend, edit, control everything via the Polytag dashboards
- 06VerifyThe individual code can be checked before the customer progresses through the reward or loyalty journey.
- 07RewardConnect the customer to a competition, offer, loyalty mechanic, reward-for-action experience or another branded digital journey.
- 08EvaluateCapture every scan, measure each interaction, know the GPS location, understand your customers deeply
Polytag also integrates with third-party apps and platforms for code verification and authenticity.
06 — Delivery
Your customer experience, your way
You don't need to build a new consumer app to get started.
In the browser
Polytag can support a web-based experience directly behind the scan, allowing consumers to move from pack to promotion through their phone browser.
In your app or loyalty platform
Where brands already operate an app, loyalty platform or specialist rewards solution, Polytag can integrate with third-party platforms instead. Polytag materials specifically describe both third-party rewards integrations and serialised-code loyalty activation through app integrations.
07 — What you can run
Polytag gives brands the flexibility to create experiences ranging from:
Instant-win and promotional campaigns
One-time product rewards
Points and loyalty programmes
Rewards for recycling or other consumer actions
Competitions and prize draws
Product registration
Member-only content and experiences
Repeat-purchase incentives
Cross-sell and upsell journeys
08 — Platform
Built from these features
Serialised Codes & DRS
Unique codes per unit for one-use offers and deposit return.
Competition Widget
Prize draws and instant wins, run from the pack.
Data Capture
Build forms into any landing page, no code.
Scheduling
Content switches on the date you set, to the minute.
Multi-Location & GPS
Serve content by country, region or precise position.
Analytics & UTM Tracking
Scans, dwell, locations and campaign attribution, live.
09 — Printing partners
Printed on the lines you already run
Domino
Digital printing integration: high-quality codes at line speed.
Xact
Coding and marking partner on the Ocado unique-code trial.
Read about the Ocado trial →Videojet
Industrial coding and marking.
Read the announcement →DataLase
Laser-reactive technologies.
Read the announcement →
10 — The bigger picture
From packaging to participation
Packaging is already in the hands of your customer. Smart QR Codes turn it into a direct digital connection.
And because the experience behind the code can be managed and changed over time, the same connected-packaging infrastructure can support different campaigns, content and customer journeys without treating the QR code as a one-off promotion. Polytag's existing materials confirm that its resolver can direct scans according to attributes such as device, location and language, while brands can update the destination experience without changing the printed QR code.
Your packaging becomes more than something consumers buy. It becomes a gateway to an ongoing brand relationship.
11 — Talk to us
Ready to reward differently?
Whether you're exploring your first on-pack promotion or looking to connect an established loyalty programme to physical products, talk to Polytag about how serialised Smart QR Codes can create a secure connection between individual products and individual consumer experiences.