01 — Solutions · Unlock Data & Insights
The only channel you fully own.
Every scan and every detection is first-party data from your own packaging, live in one dashboard.
- First-party scan data you own
- Scan locations and dwell times
- Recycling events verified at barcode level
02 — The opportunity
Data from your own packaging.
It comes from your own packaging, scanned by the person holding your product. Front of pack you learn what they engaged with. End of life you learn what was actually recycled.
Front of pack
What the Smart QR Code tells you.
- Scans
- Dwell time
- Scan location
- Content that holds attention
- Consumer behaviour and buying habits
End of life
What the Invisible UV Tag tells you.
- Verified recycling events
- Material and volume
- Detection site
- Recycling rates
- Disposal habits
Live across UK recycling centres, detecting packaging at barcode level.
04 — The dashboard
Two technologies. One dashboard.
See it live in the dashboard, and connect it to your own systems through our API.
Barcode-level dataAPIScan locations05 — How it works
Three steps. One view.
- Step 01Both technologies report to one dashboard.
- Step 02See scans and detections by product.
- Step 03Connect it to your own systems through our API.
06 — Data features
Built from these data features.
Analytics & UTM Tracking
Scans, dwell, locations and campaign attribution, live.
Data Capture
Build forms into any landing page, no code.
Scan Locations & Dwell
See where and when each product is scanned, and how long people stay.
UV Detection Events
Verified recycling events by material and detection site.
API
Connect scan and detection data to your own systems.
06b — The platform
One platform under every pack.
The dashboard is one part of it. The same platform builds the experiences, generates the codes and manages every product, for both technologies.
- Builder
- Code generation
- Product management
- Analytics
- API
07 — In their words
The ability to manage campaigns dynamically whilst capturing location data and consumer behaviour insights transforms how we understand and serve our customers.
Keith Allen · Head of Commercialisation · Suntory Beverage & Food GB&I08 — The numbers
Unique serialised codes across Ocado Retail's fresh milk range
Source: Ocado × Bower digital deposit return
Average dwell time per scan
Of people who scanned the product went on to recycle it
Source: Ocado × Bower digital deposit return
Rewards redeemed in 56 days
Source: Ocado × Bower digital deposit return
09 — Proof
All results →Scan data and recycling data, side by side.
10 — By team
Who uses it.
11 — Questions
Fair questions.
Brands see their own scan and detection data in real time in the Polytag dashboard.
Yes. Smart QR Code scans and Invisible UV Tag detections both report to the Polytag dashboard, so you can follow a product from the shelf to the recycling centre.
Yes, through our API. Tell us which systems you want to connect and we will walk you through it.
We only collect and process personal data where we have a legal basis to do so. Our privacy policy sets out what we collect and your rights under data privacy legislation.