Mallard Point shows how reuse schemes can move from concept to commercial reality when enabled by Polytag’s item-level digital traceability.

Using GS1-powered QR codes enabled by Polytag, refillable aluminium bottles are tracked through multiple reuse cycles, giving brands real-time visibility of return rates, recovery, and circulation.

Consumers scan the codes to receive clear return guidance, incentives, and sustainability information, making participation in reuse simple and intuitive.

By connecting durable packaging with Polytag’s digital infrastructure, Mallard Point has built a closed-loop reuse system that reduces reliance on single-use materials, preparing for upcoming environmental legistlation, and delivers measurable operational and brand value.

Mallard Point and Polytag prove that reuse schemes can work at scale when data, engagement, and recovery are designed in from day one.