En GS1 Global Forum 2025, based in Noordwijk, The Netherlands, brought together over 900 in-person participants and 2,000 virtual attendees from around the globe. The annual event serves as a platform to align GS1’s strategy, inspire innovation, and strengthen the global GS1 community. As an approved partner of GS1 UK, the QR Squared team was thrilled to participate in this year’s forum, engaging with those dedicated to the future of barcoding and product identification. 

Live Demos of QR Squared

Throughout the event we showcased live demonstrations of QR Squared; the team engaged in discussions with partners, exploring how the platform can future-proof packaging, enhance supply chain transparency, and foster direct consumer engagement. The enthusiasm and feedback received were overwhelmingly positive, underscoring the industry’s readiness to embrace next-generation barcoding solutions.

CEO’s Session: GS1 Digital Link Partners

This year was a significant one as Project Sunrise 2027, based on GS1’s prediction that standard 1D barcodes will be obsolete by 2027 and replaced with much richer interactive QR codes, is well underway. To support the initiative of putting value back into packaging, our CEO, Alice Rackley, introduced QR Squared during her session, ‘GS1 Digital Link Partners,’ stating, ‘QR Squared is low-cost, best in class, and fully approved by the GS1 UK team.’ This innovative digital service helps brands to transition seamlessly from traditional barcodes to 2D QR codes, offering a GS1 UK-compliant and secure platform for creating and managing QR codes powered by GS1, ensuring brands are prepared for upcoming packaging and regulatory changes. 

To watch Alice’s full session, visit here: https://youtu.be/ifa5YC351wI 

At QR Squared, we are committed to supplying QR codes powered by GS1 to support a more sustainable, circular future where packaging is smarter, products are traceable, and businesses can meet both regulatory and environmental goals with ease.

Try QR Squared Today

Thank you to everyone who visited our stand, shared insights, and explored QR Squared with us. For those we couldn’t connect with during the forum or who wish to continue the conversation, we invite you to reach out and schedule a follow-up meeting. Discover how QR Squared can revolutionise your packaging and position your brand at the forefront of supply chain innovation.Get in touch today to learn more and integrate QR codes powered by GS1 into your packaging strategy! Book a meeting aquí.