Solutions · Ensure compliance
One label on the pack. A whole experience behind it.
The EU GARAN label shows the length of your durability guarantee. A Polytag Smart QR Code connects consumers to the guarantee terms, registration, support and care information that sits behind the label.
02 — The regulation in brief
When the EU GARAN label applies.
EU GARAN
EU · 27 Sep 2026
A harmonised label for a producer's commercial guarantee of durability: more than two years, at no extra cost, covering the entire product.
In forceDirective 2024/825
EU · applies 27 Sep 2026
Empowering consumers for the green transition. The directive behind the notice and the label.
AdoptedPPWR
Applies 12 Aug 2026
EU packaging and packaging waste. Harmonised labelling requirements follow later.
03 — The label
Eight elements. One clear promise.
The EU GARAN label gives consumers a standard way to recognise a producer's durability guarantee: more than two years, at no additional cost, covering the entire product. Five parts are fixed. Three are yours.
The label has a minimum printed size of 95 x 100 mm, so it takes real space on pack.
This is an illustration of the official label. The European Commission publishes the official files.
GARAN
Your brand
Model identifier
5
VIIV- (I)
- The GARAN title: the word GARAN with a tick mark. The tick says the product’s durability is guaranteed.
- (II)
- The EU shield: a reminder that the legal guarantee still applies. The shield carries the EU stars.
- (III)
- The QR code: links to official Your Europe guidance in every EU language. Fixed, so it can’t carry your own link.
- (IV)
- The calendar: the symbol stands for the guarantee period, counted in years.
- (V)
- Producer guarantee in years: the same line in all 24 official EU languages, so every shopper reads it in their own.
- (VI)
- Number of years (yours): your guarantee period. Given in years.
- (VII)
- Brand or trademark (yours): the producer offering the guarantee.
- (VIII)
- Model identifier (yours): ties the label to the exact product it covers.
04 — The space problem
The printed label has a prescribed format and a minimum size of 95 x 100 mm. On a small product, or a pack that already carries instructions, recycling guidance and several languages, that is a lot of room to find.
The label stays as the Commission designed it. What you can add is everything the label points towards: the full guarantee statement, how to claim, how to register, who to call. A Smart QR Code holds all of it, in the languages and for the markets you sell in.
05 — Alongside, not instead
A Smart QR Code extends the GARAN label. It does not replace it.
The label's own QR code is fixed by the Commission and links to the official Your Europe guidance, so it is not the place for your brand. Your Smart QR Code sits next to the label, on the pack, in the box or on the product page, and carries the product-specific detail.
The Commission's practical guidelines say the label's QR code must not be moved, resized or edited, and that no new elements, icons or text may be added to the label. — Source: European Commission, practical guidelines on the harmonised label and notice
06 — The digital extension
Everything the label can't hold.
Scan the code and the page opens in the customer's own language, on your domain. Show the guarantee information alongside the services that support it, tailored by product, market and language. The GARAN label can be shown on the page as a digital asset where that is appropriate, with a link to the official Your Europe guidance beside it.
07 — Aftercare
From guarantee information to aftercare.
Guarantee and terms
The guarantee information and full terms, easy to find after a scan.
Product registration
Customers register their product in a few taps.
Care and maintenance
Care videos, instructions to download and troubleshooting guidance.
Repair and spare parts
Repair information and links to replacement parts.
Customer support
A clear route to your support team when something needs attention.
Their language, their market
Content tailored by product, market and language.
08 — The marketing opportunity
A landing page that earns its place on the pack.
Offers and promotions
Reward the scan with a voucher, an extended-care offer or early access to a new range.
Registration and first-party data
Registration gives you a direct, consented relationship with the people who own your product.
Cross-sell
Suggest accessories, refills and the next product that suits them.
Reviews and loyalty
Invite a review once they have used it, and connect the scan to your loyalty scheme.
Know what works
See where and when people scan and which content they use.
Ready for remarketing
Registered customers are people you can reach again, with their permission.
For the commercial side of the same scans: where people scan, how long they stay and which content works.
09 — One code
One code. An experience that keeps up.
The experience is managed digitally, so you can change it without changing the printed Smart QR Code. Add a support service, improve the guidance, respond to the next information requirement.
The GARAN label, and the wider push towards harmonised labelling, may keep asking more of your packaging space. The code on the pack stays the same entry point while what sits behind it keeps developing.
- No reprint.
- By product.
- By market.
- In every language you sell in.
- Ready for what comes next.
10 — FAQ
The harmonised EU label for a producer's commercial guarantee of durability. It shows the guarantee period in years, the producer offering the guarantee and the relevant model identifier. It applies where that guarantee is longer than two years, at no extra cost, covering the entire product, from 27 September 2026.
No. The label has a fixed design and a minimum printed size of 95 x 100 mm, and its own QR code links to official Your Europe guidance. A Polytag Smart QR Code sits alongside the label and carries the product-specific information, services and support.
Yes, as a separate code next to the label. The label itself cannot be altered, and nothing may be added to it. Where exactly the codes sit is a design decision for your packaging team.
The label can be shown on the packaging, on the shelf next to the product, attached to the product, or online next to the product. A Smart QR Code works across the pack and the product page.
Guarantee information and terms, registration, instructions, care videos, troubleshooting, repair and spare parts, customer support, sustainability and recycling guidance, authentication and the story behind the product, tailored by product, market and language.
No. The content is managed digitally, so you can update it without changing the printed Smart QR Code.
No. Check which of your products qualify, and how the label should be displayed, with your legal adviser. Polytag helps with the digital experience around it.