Solutions · Ensure compliance
DRS is coming. Is your packaging ready?
With the Deposit Return Scheme approaching, brands will need to update their packaging artwork to carry the scheme's identity. If you're already opening your artwork to add the DRS logo, it's the perfect moment to add a GS1-compliant Smart QR Code too.
02 — Updating your packaging for DRS
Updating your packaging for DRS?
The Exchange for Change logo is to be on all in-scope PET, aluminium and steel drinks containers from 1 October 2027.
Exchange for Change's guidelines set out how the scheme identity should appear on packaging: which version of the logo to use, its size, clear space and colour. They are the authoritative source, so follow them for your DRS artwork.
03 — While your artwork is open
You're already changing the artwork. Why stop at the DRS logo?
At the same time, add a GS1-compliant Smart QR Code powered by Polytag, and create a digital connection between the physical product and the consumer.
If you're opening your artwork to include the Exchange for Change logo, why not add a Smart QR Code too?
- DRS logo.
- Smart QR Code.
- One artwork change.
04 — One scan away
DRS information, one scan away.
The Smart QR Code can take consumers straight to a branded digital experience with DRS information: the Exchange for Change identity and guidance, and help finding a return point.
Instead of describing the scheme on a crowded pack, show consumers what to do, the moment they scan.
05 — Ready-made
A ready-made DRS experience. Don't start from scratch.
Polytag can provide a pre-built DRS module behind your Smart QR Code, so consumers get relevant DRS information through your packaging.
It carries the Exchange for Change identity and guidance, helps consumers find an appropriate place to return their container, and sits inside your own branded experience.
What DRS means for your packaging, and when it lands.