Solutions · Ensure compliance
Ready for the passport, before it's asked for.
A Digital Product Passport is a digital record that accompanies a physical product. With Polytag it sits behind the Smart QR Code on your pack, managed in the Polytag platform and reached with a single scan.
01 / Digital Product Passport · reached by Smart QR Code
01b — What is a DPP
A passport for every product.
A Digital Product Passport is a digital record that accompanies a physical product: an identity card for its lifecycle. It can cover where the product came from, the materials it is made of and how it was made, its environmental impact such as its carbon footprint, how to repair it, and how to recycle or dispose of it at the end of its life. Each passport uses the product’s barcode number as its identifier, printed on the product, its packaging or documentation, typically in a QR code. It is kept up to date as the product moves through its lifecycle.
Digital Product Passport
- GTIN
- 05012345678900
- Serial
- A7X-0019-334
- Category
- Apparel · Cotton
- Issued
- 2026-03-14
- Origin
- Materials
- Carbon
- Manufacture
- Repair
- Recycle
02 — The pressure
Under the EU’s ESPR, passports arrive one product group at a time. It starts with batteries in February 2027; textiles, steel and tyres follow. Once a group is covered, no passport means no sale in the EU.
- Registry · Jul 2026EU registry live
- Batteries · Feb 2027first passports
- Textiles, steel, tyres →rules from 2026–27
03 — How it works
Three steps. One code.
- Step 01One code on the packA Smart QR Code printed once in your artwork, carrying the product’s barcode number as its identifier.
- Step 02Tailored at the scanContent and language adapt to where the code is scanned.
- Step 03Data lives in the platformUpdate the passport any time, without reprinting the pack.
Watch · Brian Cook · CPO · Introducing DPPsOpens video player. Press Enter or Space to play.04 — Platform
Built from these features.
Custom Domain
Every scan resolves on your domain, not a third-party link.
Future-Proof Labels
Change what the code links to as the rules change, without reprinting.
Multi-Language
Content and language tailored to where the code is scanned.
Serialised Codes
Unique, serialised codes when a product needs its own identity.
Analytics
See how customers interact with each product’s passport.
QR code-based DPPs level the playing field. Polytag's technology transforms regulatory compliance from a burden into a competitive advantage.
Rather than paying for a compliance rush each time transparency rules change, update what your QR code links to. One code on pack, ready as passport requirements reach new product groups.