Ecosurety announces their support for Polytag’s Ecotrace Programme for transparent and traceable recycling data as part of a shared vision for creating the circular economy.
Polytag’s Ecotrace Programme provides real-time, data-driven insights into packaging lifecycles, enabling brands to move beyond sustainability claims to a measurable impact.
Ecosurety’s support of this programme reflects a shared commitment to accelerating packaging transparency and circularity.
By financially contributing to the development of this technology, Ecosurety is enabling the development of a technology that could give producers access to powerful, real-world data, to inform better decisions and achieve genuine progress in reducing waste.
Polytag and Ecosurety share a vision for a future where packaging traceability is not just a compliance tool, but a catalyst for environmental leadership.
Alice Rackley, CEO of Polytag, commented: “As businesses understand more about their duties toward EPR laws, we’re able to close the value gap. We’ve found our best clients aren’t just achieving compliance – they’re using packaging traceability as a competitive advantage, demonstrating genuine environmental impact to their increasingly savvy investors and customers. Today they’re pioneers. Tomorrow they must be one of many.”
“Ecosurety is showing true leadership by supporting initiatives that deliver tangible impact. They are helping brands move from guessing to knowing when it comes to post-consumer packaging data, which is exactly what’s needed to achieve real change.”
Jon Brookes, Partnerships Director at Ecosurety, added: “Our goal has always been to empower our members to go beyond minimum requirements and eliminate unnecessary packaging.
The Ecotrace Programme offers a breakthrough in data transparency, enabling businesses to turn ambition into measurable impact. It’s a vital step toward closing the value gap and transforming compliance into meaningful environmental leadership. We’re excited to support Polytag as they scale this innovation.”