Suntory Beverage & Food GB&I (SBF GB&I), producers of Lucozade and Ribena, partnered with Polytag to deploy GS1-compliant QR codes across their portfolio at enterprise scale using the Polytag platform. The programme demonstrates how Polytag works alongside global brands to deliver compliant, future-ready QR infrastructure while unlocking new value across supply chain, consumer engagement, and data intelligence.

This case study is designed to show not only what was delivered for Lucozade Suntory, but how other brands can follow a proven path to GS1 Digital Link adoption, with a best in class platform solution and a measurable, defendable ROI.

Working with Polytag allowed Suntory to unlock connected packaging capabilities through a single QR code deployment.

Suntory identified several key benefits from working with Polytag, reflecting progress toward a scalable GS1-compliant QR ecosystem across the Lucozade and Ribena portfolios: Unified visibility into product movement across the supply chain, consumer engagement delivered through a single QR integration, market intelligence and location-based behaviour insights, and a scalable platform solution supporting alignment with GS1 QR code adoption.

These outcomes demonstrate how Polytag supports enterprise brands through compliant, large-scale QR deployment.