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Pilots | Bower & Ocado Retail
Polytag has partnered with Ocado Retail to launch an innovative recycling initiative, rewarding shoppers with 20p per item recycled from home using the Bower app. The pilot project, which started in November 2022, features unique-every-time GS1 Digital Link QR codes on Ocado’s milk packaging. These codes ensure fraud-proof redemption and direct customers to a sustainability-focused…
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Aldi – Invisible UV Tags
Aldi has partnered with Polytag to gain unprecedented packaging traceability data using invisible UV tags on milk packaging. This collaboration allows Aldi to capture real-time recycling data at Biffa Teesside, providing insights into the quantity of packaging recycled and enabling the retailer to track its sustainability performance accurately. Polytag’s CEO, Alice Rackley, highlights the importance…
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Co-op case study
Co-op and Polytag are setting a new industry standard with the introduction of unique-every-time QR codes and UV tags on Co-op’s own-label spring water bottles. This groundbreaking technology offers the retailer unprecedented visibility of packaging during the recycling process, enabling real-time insights and supporting a circular economy. The QR codes, compliant with GS1 standards, provide…
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Pilots | Ocado & Polytag
Polytag has partnered with Ocado Retail to launch the world’s first unique-every-time QR code Digital Deposit Return Scheme (DDRS) pilot. Over 12 weeks, 1.6 million of Ocado’s recyclable milk bottles will feature QR codes, allowing consumers to access detailed recycling information and participate in a revolutionary recycling initiative. This trial not only promotes eco-friendly practices…
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Pilots | QR Codes on Plastic Packaging
Enhance your packaging with GS1 Digital Link QR codes on the Polytag platform to communicate directly with your customers. These QR codes allow seamless access to mobile-optimized landing pages, providing consumers with detailed product information, sustainability messages, and more without needing an app download. As the future of barcodes, QR codes improve data sharing across…
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Pilots | Demonstration Day
In early 2022, Polytag hosted a series of demonstration days at AMRC Cymru, welcoming over 100 guests from 50 top brands. These sessions showcased Polytag’s cutting-edge technology, including high-speed serialized QR code printing, UV tagging, and Digital Deposit Return Schemes. Attendees saw firsthand how Polytag enables real-time packaging data access and direct-to-consumer marketing through intuitive…
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Pilots | Conwy Pilot
In 2021, Polytag partnered with the Welsh Government, Conwy Council, and WRAP Cymru to deliver the UK’s first Digital Deposit Return Scheme (DDRS) pilot. Conducted in Conwy, North Wales, this groundbreaking initiative aimed to integrate DDRS technologies into existing council waste collection services. With an impressive 97% engagement rate from participating households, the pilot demonstrated…
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Greasby Digital DRS Pilot
In 2019, Polytag, in partnership with Ecosurety, conducted a successful Digital Deposit Return Scheme (DRS) pilot in Greasby, North-West England. Engaging 50 households, the pilot tested Polytag’s innovative technology to enhance recycling practices. Each household received uniquely coded items to scan with Polytag’s app, resulting in a 91% engagement rate and significant recycling success. Participants…
