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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
  • Developer portal, Coming soonDocumentation for building on Polytag
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk
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Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data
  • Supply Chain Information

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io
Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR
  • GS1 Approved
  • ISO 9001 certified, ISOQAR registered
  • ISO 27001 certified, ISOQAR registered

Cert No. 24840

Solutions

  • D2C Marketing
  • Reuse and Refill
  • Product Authentication
  • EPR Data

Technology

  • Smart QR Codes
  • Invisible UV Tags
  • Ecotrace
  • Enhanced Sortation

Company

  • About
  • Results
  • Careers
  • Contact

Resources

  • Resources
  • Articles
  • Legislation
© 2026 PolytagPrivacyTermsAccessibility
QR Squared — powered by Polytag
  • EN
  • FR
  • ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you controlInvisible UV TagsProof your packaging gets recycled
One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to
  • Talk to customers straight from the shelf
  • Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channelProduct AuthenticationLet shoppers check it's genuineRewards and Loyalty SchemesLeverage serialised codes for your brand
Ensure ComplianceEPR DataEvidence for your EPR reportingSupply Chain InformationBest before dates and batch numbers as standard
Build Sustainable ImpactReuse and RefillBring customers back, and packs tooEcotraceReal recycling proof, UK-wideEnhanced SortationGet your packs back as better materialDigital Deposit ReturnDeposits and returns from a scan
Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to
  • Launch a competition or promotion on pack
  • Share recipes, provenance and how-to videos
  • Swap content per campaign, no reprint
Results
Resources
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
Company
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
Let's Talk
  3. 03Results
01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

  • Smart QR CodesTurn every pack into a channel you control
  • Invisible UV TagsProof your packaging gets recycled

One platform

  • The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

  • D2C MarketingYour pack becomes a marketing channel
  • Product AuthenticationLet shoppers check it's genuine
  • Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

  • EPR DataEvidence for your EPR reporting
  • Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

  • Reuse and RefillBring customers back, and packs too
  • EcotraceReal recycling proof, UK-wide
  • Enhanced SortationGet your packs back as better material
  • Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

  • Data & InsightsSee who scans, where and when
04

Resources

Resources overview
  • ArticlesGuides and field notes from the Polytag team
  • WhitepapersLong-form reports from the Polytag team
  • Legislation hubPackaging and recycling legislation, explained
05

Company

Company overview
  • About & teamFounded in 2018 and proudly Welsh
  • PartnersThe organisations we work with
  • AwardsRecognised across the industry
  • GS1 ApprovedOur approval and GS1 standards
  • CareersJoin the recycling revolution
  • EN
  • FR
  • ES
Let's Talk

01 — Resources

Know more. Guess less.

Guides, legislation explainers and field notes from the people building the network.

AllInformationLegislationQR TechCase StudyNews
A shopper scanning a bottle with a handheld scanner
Traceability

What is packaging traceability? The complete guide

Explore the critical importance of traceability in ensuring product safety, quality, and compliance across various sectors.

Polytag team·28 Jun 2024·9 min read

Read the article

03 — Legislation

The rules, explained.

Adopted

Applies 2026

PPWR

EU packaging and packaging waste. Recyclability and labelling by design.

In force

UK · 2025

EPR

Producer fees modulated by recyclability and evidence.

04 — Latest

Showing 6 · Case Study

  • Milk bottle under UV light
    Case Study

    The Label That Pays for Itself: How UV Technology Is Reshaping FMCG Packaging

    Extended Producer Responsibility regulations are tightening, consumers demand proof of sustainability, and retailers need hard data to manage compliance costs.

    10 Feb 2026

Deeper thinking

Longer essays on packaging, proof and policy, from the Polytag team.

Sign up to our newsletter
Adopted

From 2026

ESPR

Ecodesign and the Digital Product Passport, category by category.

In force

California · 2032

SB54

Plastic pollution law with source-reduction and recycling targets.

OverviewUnderstanding what's coming →
Case Study

Biffa supports packaging waste tracking with Polytag’s detection technology

Further developments with longstanding partner Biffa, a leader in sustainable waste management. The collaboration further extends coverage of Polytag’s network in the UK, laying critical groundwork for real-time packaging traceability in the capital city, London, for household brands.

24 Jul 2025

  • Photo of a packaging scanner at a recycling facility.
    Case Study

    Polytag vs Digimarc: A Deep Dive into Plastic Packaging Detection and Sortation

    Brands considering how to tag and trace their plastic products across the lifecycle are likely to spend time exploring Polytag, with its UV tag and GS1 data matrix system, and Digimarc, which embeds proprietary invisible codes into packaging artwork.

    23 Jul 2025

  • Photo of plastic bottles showing Invisible UV Tags under uv light
    Case Study

    Polytag vs Greyparrot: A Tale of Two Technologies in Plastic Packaging Detection

    Those of us in the RecTech industry have reached a consensus; the circular economy must become a reality and the path forward is led by innovation in technology.

    23 Jul 2025

  • Photo of a recycling sorting machine
    Case Study

    Citeo and Polytag deliver 100% visibility on single-use plastic recycling in major collab project

    Together with global packaging compliance leader, Citeo, Polytag has achieved a major breakthrough for the recycling industry, in a project successfully detecting 100% of UV- tagged single-use plastic bottles entering one of Europe’s busiest Materials Recycling Facilities (MRF) in France.

    5 Jun 2025

  • Photo of a Welsh recycling centre
    Case Study

    Polytag to provide traceability of 146,000 tonnes of waste in Wales

    Polytag has today announced the successful integration of four Polytag Plastic Detection Units at Material Recycling Facilities (MRFs) in Wales.

    17 Apr 2025