Polytag secures female-led Series A funding boost to revolutionise circular economy

Polytag teamMar 12, 20247 min read

11th MARCH, LONDON: Polytag, the female-led recycling technology company, has today announced it has completed Series A seed funding with two prominent female-led investors as it accelerates its mission to transform the recycling industry across the UK and Europe. The investment builds on the company’s momentum gained through the firm’s partnerships with major UK retailers, including Ocado Retail, Aldi, and Co-op.

Polytag's technology offers real-time visibility and insights into single-use packaging throughout its lifecycle, optimising recycling processes. Using its QR codes and Invisible UV Tags, the solutions enable leading FMCG brands to track and incentivise plastic packaging recycling, fostering sustainability goals, revenue growth, and customer loyalty through connected packaging tools.

The funding is led by Collateral Good, a climate first venture capital firm based in Switzerland, and co-led by Knop Ventures, an early-stage venture capital fund that invests in startups that are building a better world, recognising widespread confidence in Polytag’s strategy. The combined investment will fund the wider installation of Polytag’s Invisible UV Tag readers in Material Recovery Facilities (MRFs) across the continent, offering a larger range of brands real-time insights on where, when, and how much of its packaging is being recycled.

Alice Rackley, CEO of Polytag, said: "Securing this seed round funding is a testament to the strength of Polytag’s vision and the potential impact that our technology has in revolutionising the recycling sector. We thank our investors who, sharing our commitment to addressing the single-use plastic crisis, believe in our mission. Their support will drive our growth and allow us to provide exceptional value to customers and scale our transformative technology for the betterment of the environment.”

Mariana Gonzalez, Co-Founder of Collateral Good, commented: "We are excited to partner with Polytag as it embarks on this journey to redefine and enhance the recycling sector. Its innovative technology has the potential to disrupt traditional approaches to recycling and unlock new opportunities for businesses to drive growth and competitiveness with connected packaging tools. It has been a pleasure working with Alice and the Polytag team to close this deal and announce our support for this successful, female-led business!”

Valerie van den Brink, Managing Director of Knop Ventures, said: “Knop Ventures is excited to support Polytag in its mission to enhance the recyclability of the packaging industry. Circularity is a key investment theme for us, and we are convinced that Polytag’s innovative tagging solution provides positive environmental impact. We look forward to collaborating with the team to drive meaningful change for the future.”

About Polytag

Polytag applies QR codes to packaging to improve traceability and to provide direct-to-consumer marketing opportunities. Polytag has also developed a UV Invisible Tags, invisible to the human eye and read at enabled Material Recycling Facilities. These Invisible UV Tags allow businesses to access packaging recycling data in real-time, helping them to meet packaging regulations responsibilities. These tags have recently completed successful trials at Abergele’s Gofer Bulking Centre in North Wales and Biffa Teesside.

Learn more about Polytag’s QR and Invisible UV Tags here: https://polytag.io/

About Collateral Good

Collateral Good is a climate-first venture capital platform based in Zurich, Switzerland, that aims to transform polluting industry systems into more sustainable ones. "Doing collateral good" in supporting extraordinary world-class entrepreneurs, innovation and technology with capital is at the centre of the firm's mission. We believe these are crucial cornerstones on our journey to a sustainable future.

More information: www.collateralgood.eu

About Knop Ventures

Knop Ventures is an early-stage venture capital fund that invests in startups that are building a better world. As part of a family office affiliated with the Pon family, we have a long-term focus. We value relationships and invest in people and teams that align with our values. We strive for conscious returns and build upon what we have for future generations.

More information: www.knopventures.com