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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

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Articles | Polytag

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Information
Polytag Takes Centre Stage in the Fight Against Waste
Polytag takes a pivotal role in CIWM’s documentary, Leading the Way to a World Beyond Waste, premiered at the RWM Expo in Birmingham. The film explores groundbreaking initiatives, including Polytag’s innovative use of data to enhance recycling processes. With a redefined approach to the…
8 Nov 2023
Information
QR Codes – What’s the difference?
Polytag is transforming the QR code landscape by offering unique, future-proof solutions that extend beyond traditional barcode functionality. Our GS1 Digital Link QR Codes not only streamline inventory management for stockists but also enhance consumer engagement by providing essential recycling…

←PrevNewer articles NextOlder articles→

31 Oct 2023

Photo of a person looking at a label on a glass bottle with a beach in the background

Blighty Booch teams up with Polytag for innovative QR Codes!

Blighty Booch Kombucha has partnered with Polytag to introduce innovative GS1-approved QR codes across its product lineup, marking a significant advancement in consumer-brand interactions. This collaboration uses state-of-the-art SCREEN technology for printing QR codes, enhancing the customer…

30 Oct 2023

Photo of a smartphone in front of milk packaging

Download the Ocado Retail, Bower and Polytag report

Discover the impressive outcomes of the partnership between Ocado Retail, Bower, and Polytag through our latest report. In just 56 days, our Digital Deposit Return Scheme (DDRS) facilitated over 20,000 rewards, as customers embraced QR code scanning to recycle their milk bottles. With 80% of…

23 Oct 2023

Double Triumph at the UK Packaging Awards

Polytag recently celebrated a significant milestone, achieving dual honours at the UK Packaging Awards. Winning Gold for Innovation of the Year for our collaborative project with Ocado Retail Ltd and receiving a Highly Commended accolade for our CSR initiative with Co-op, these awards recognise…

20 Oct 2023

Photo of a polytag stand at the Recoup conference

The RECOUP Plastic Resource and Recycling Conference 2023

Recently, Polytag’s Project Manager, Rosa Knox-Bradley, participated in the RECOUP Plastic Resource and Recycling Conference 2023, a pivotal gathering within the plastics recycling sector. This event not only fostered connections among SMEs, NGOs, and government bodies but also showcased…

17 Oct 2023

Photo of a smartphone in front of milk packaging

Ocado Retail gives 20p back to customers that recycle its milk bottles in world-first with Polytag

Ocado Retail is set to launch a groundbreaking recycling incentive program, a first in the world, where customers can earn 20p for each Ocado Own-Brand milk bottle they recycle. By scanning a unique QR code on the bottle and using the Bower app, consumers can directly receive their rewards…

13 Oct 2023

Photo of some Blighty Booch packaging

Polytag delivers on-pack QR codes with Blighty Booch Kombucha

Polytag has teamed up with Blighty Booch to revolutionize direct-to-consumer sales and engagement using unique-every-time QR codes. This partnership enables Blighty Booch to offer detailed product information, health benefits, and direct shopping links via customisable landing pages. The…

1 Oct 2023

Photo showing two businessmen and a laptop with the polytag website

Introducing the New Polytag Website: A Fresh Look and Exciting Features!

We are excited to announce the launch of our new Polytag website! Redesigned with you in mind, our site now offers an enriched user experience with enhanced features like detailed insights into QR and Invisible Tag Technology, updated blog content, and direct access to our expert team. Dive into…

22 Sept 2023

Photo of smartphone in front of coop plastic bottle

Co-op Employs Polytag’s Recycling Technology

Co-op is setting a new standard in sustainable packaging by partnering with Polytag to apply unique QR codes and UV tags to its own-label spring water bottles. This initiative provides unparalleled visibility into the recycling journey of each bottle, offering real-time data to Co-op and…

14 Aug 2023

Photo of an Aldi store

Aldi becomes latest retailer to seek more recycling information

Aldi is intensifying its environmental initiatives by focusing on acquiring more detailed recycling information, a move that underscores its commitment to sustainability. This effort aims to refine the retailer’s packaging strategies and contribute significantly to broader ecological objectives…

15 Jun 2023

Photo of Invisible UV Tags being added to packaging

Digital Deposit Return Scheme innovator Polytag develops UV tag reading technology to enable brands to trace packaging through circular economy

Polytag, a leader in recycling technology, has developed UV tag reading technology to enhance packaging traceability within the circular economy. This innovative solution, created with the Advanced Manufacturing Research Centre, provides detailed lifecycle data, aiding brands, legislators, and…

1 Feb 2023