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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

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Information
GS1 Standards
In the dynamic world of global commerce, GS1 standards are essential for businesses aiming to enhance supply chain efficiency and transparency. These standards, including barcodes, QR codes, and RFID tags, provide a universal language for product identification and tracking. Polytag, a…
26 Jun 2024
News
QR Code: Exploring Innovations & Impact on Industries
Explore the revolutionary impact of QR codes on various industries, from enhancing customer engagement to promoting sustainability. This blog delves into the evolution, benefits, and future of QR technology, highlighting innovative applications like Polytag’s use in product tracking and recycling…

←PrevNewer articles NextOlder articles→

21 Jun 2024

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Deposit Return Scheme: What Is it?

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21 Jun 2024

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Digital Deposit Return Scheme Explained

Discover the revolutionary Digital Deposit Return Scheme (DDRS) by Polytag, which enhances recycling through the use of QR codes on product packaging. This blog explores how DDRS simplifies the recycling process, incentivises consumers with financial rewards, and provides valuable insights for…

21 Jun 2024

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QR Code Innovation: Mallows Beverages Partners with Polytag For Their New Line Of Gin Flavours

Mallows Beverages partners with Polytag to launch their new Blood Orange and Pomegranate Gin, featuring GS1 Digital Link QR codes on every bottle. This innovative collaboration enhances customer engagement with cocktail recipes and valuable insights, showcasing the power of Welsh business…

21 Jun 2024

Photo showing the logos of several polytag partners

Recycling Technology: Polytag and Biffa partner to help Ocado Retail, Co-op and Aldi gain unprecedented packaging lifecycle data

Polytag and Biffa have teamed up with Ocado Retail, Co-op, and Aldi in RECOUP’s ‘Bottle to Bottle’ project to provide unprecedented real-time packaging lifecycle data. Using UV 2D tags and advanced monitoring, this initiative empowers retailers with actionable insights to enhance their…

14 Jun 2024

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What is a Circular Economy?

In a world where sustainability is essential, the circular economy offers a revolutionary model that maximises the value of materials and reduces waste. Unlike the traditional linear approach, a circular economy focuses on reusing, recycling, and repurposing products to extend their lifecycle…

27 May 2024

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Polytag announces industry-led recycling scheme with M&S as founding partner

Polytag has introduced the Polytag Ecotrace Programme, with M&S as a founding partner, to transform the UK’s recycling system. This initiative leverages Invisible UV Tag technology to provide real-time data on single-use plastic packaging recycling. By deploying UV Tag detection equipment in key…

16 May 2024

Photo of a smartphone scanning a QR code on milk packaging

DDRS Alliance and Polytag to align and accelerate Digital DRS

Polytag and DDRS Alliance have joined forces to accelerate the development and adoption of Digital DRS in the UK. With a focus on leveraging GS1 Digital Link QR codes, this collaboration aims to revolutionise the recycling process by enhancing supply chain visibility and consumer engagement…

9 Apr 2024

Photo of Polytag CEO Alice Rackley

Polytag secures female-led Series A funding boost to revolutionise circular economy

Polytag, a female-led recycling technology company, has announced the completion of Series A funding led by Collateral Good and Knop Ventures. This investment will accelerate the deployment of Polytag’s cutting-edge Invisible UV Tag readers across Europe, enhancing recycling efficiency and…

12 Mar 2024

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Sipping with a purpose – Polytag joins forces with One Water

Polytag collaborates with One Water to set new standards in the beverage industry, employing advanced QR code technology for enhanced product traceability and consumer engagement. This partnership not only boosts sustainability efforts but also offers deep market insights, crucial for navigating…

23 Jan 2024

Polytag achieves 50% growth fuelled by strategic partnerships

Polytag, the award-winning recycling tech company, has announced a 50% growth fueled by strategic partnerships with leading UK retailers and drinks brands. To support its ambitious plans, Polytag has strengthened its team with two key appointments: Virlina Choquette as Head of Client Experience…

15 Dec 2023