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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Search articles

All
Case Study
Information
Legislation
News
Pilots
QR Tech

News
MRW Magazine: Data standard launched to address packaging EPR obligations
Polytag partners with Ocado Retail to launch a pioneering on-pack Digital Deposit Return Scheme (DDRS) technology trial, aiming to boost UK recycling rates with unique QR codes on milk bottles. Discover how this initiative aligns with new EPR data standards and promises to reshape consumer…
25 Nov 2022
News

←PrevNewer articles NextOlder articles→

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

QR Squared — powered by Polytag

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Cookies on Polytag

Essential cookies keep this site running. With your OK, we'd also use analytics and marketing cookies to see what's working.

Cookie settings

Choose which cookies we can use. You can change this any time from Cookie settings at the bottom of every page.

Essential

Always on

Keep the site secure and working, and remember the choices you make here. The site can't run without them.

Analytics

Google Analytics shows us which pages people visit and how they found us, so we can make the site more useful.

Marketing

HubSpot and one cookie of our own record which pages you visit and which campaign brought you here. If you get in touch, it helps our team understand what you're interested in.

Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

Results

Resources

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Results

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Let's Talk

Articles | Polytag

Search articles

All
Case Study
Information
Legislation
News
Pilots
QR Tech

News
MRW Magazine: Data standard launched to address packaging EPR obligations
Polytag partners with Ocado Retail to launch a pioneering on-pack Digital Deposit Return Scheme (DDRS) technology trial, aiming to boost UK recycling rates with unique QR codes on milk bottles. Discover how this initiative aligns with new EPR data standards and promises to reshape consumer…
25 Nov 2022
News

←PrevNewer articles NextOlder articles→

Daily Telegraph: Ocado shoppers could get cash back to scan recycling under delayed deposit return scheme

Ocado trials innovative QR code technology on milk bottles to simplify recycling and cash-back process for customers. This pioneering initiative, developed by Polytag, aims to improve recycling rates and combat littering ahead of the UK’s anticipated deposit return scheme in 2024.

25 Nov 2022

Photo of Alice in front of a quote (included in article)

News

Delays to DRS are in nobody’s interest

Alice Rackley, CEO of Polytag, advocates for the adoption of Digital Deposit Return Schemes (DDRS) to address the UK’s recycling challenges and avoid further delays in environmental policy implementation. Explore how digital solutions can save costs, enhance recycling efficiency, and support the…

23 Nov 2022

Photo of plastic bottles being produced in a factory

Information

Legislation – Understanding Extended Producer Responsibility (EPR)

Extended Producer Responsibility (EPR) legislation is transforming how businesses manage packaging waste. EPR requires producers to take full lifecycle responsibility for their products, promoting sustainability and reducing environmental impact. Polytag’s Describe, Tag and Trace technology…

23 Nov 2022

Case Study

Traceability UV Tag Reader Pilot

Polytag is revolutionizing recycling with the installation of UV Tag Readers in facilities across England and Wales. This cutting-edge technology enhances the traceability of plastic packaging by capturing data from 2D data matrixes printed in UV ink. Brands and local authorities can leverage this…

10 Nov 2022

Pilots

Pilots | Ocado & Polytag

Polytag has partnered with Ocado Retail to launch the world’s first unique-every-time QR code Digital Deposit Return Scheme (DDRS) pilot. Over 12 weeks, 1.6 million of Ocado’s recyclable milk bottles will feature QR codes, allowing consumers to access detailed recycling information and participate…

1 Nov 2022

Photo of Phil Sutton in front of a slide presentation

News

Polytag comments on Prime Minister’s recycling remarks

Phil Sutton, founder of Polytag and a leading voice in sustainability, addresses the Prime Minister’s recent statements on recycling, emphasising the critical role of plastics in product protection and the importance of advancing recycling technologies. By collaborating with the Welsh government…

26 Oct 2022

Pilots

Pilots | QR Codes on Plastic Packaging

Enhance your packaging with GS1 Digital Link QR codes on the Polytag platform to communicate directly with your customers. These QR codes allow seamless access to mobile-optimized landing pages, providing consumers with detailed product information, sustainability messages, and more without…

20 Oct 2022

Photo of plastic bottle waste in a large heap

Information

Legislation

The UK has introduced several reforms to tackle environmental issues, focusing on sustainable packaging and traceability. Deposit Return Schemes, Extended Producer Responsibility, and the Plastic Packaging Tax encourage eco-friendly practices among producers and retailers. Polytag technology aids…

16 Aug 2022

Case Study

Pilots | Wells Dairy Farm QR Code Printing

Polytag’s groundbreaking pilot at Wells Dairy Farm successfully printed 40,000 unique-every-time QR codes using standard plate-printing technology. These GS1-compliant codes are essential for implementing a digital Deposit Return Scheme (DRS), which offers numerous benefits to consumers…

13 Jul 2022

Photo of Alice Rackley in front of a presentation

News

Polytag’s CEO responds to Scottish Parliament’s Cross-party for Beers and pubs’ on Scotland’s DRS

In response to the Scottish Parliament’s scrutiny of the Deposit Return Scheme, Polytag CEO Alice Rackley champions the adoption of Digital DRS as a superior alternative. Highlighting its potential to curb cross-border fraud and reduce environmental impact, Rackley argues that digital tagging of…

11 Jul 2022

Information

Who We Are – Pioneers of RecTech

Polytag is at the forefront of recycling technology (RecTech), offering innovative solutions to address climate challenges and help the UK achieve Net Zero by 2050. Their technology supports UK Plastics Pact and UN sustainable goals, ensuring all packaging remains within the circular economy. As…

1 Jun 2022

Cookies on Polytag

Articles

Articles

MRW Magazine: Data standard launched to address packaging EPR obligations

Cookies on Polytag

MRW Magazine: Data standard launched to address packaging EPR obligations

Daily Telegraph: Ocado shoppers could get cash back to scan recycling under delayed deposit return scheme

Delays to DRS are in nobody’s interest

Legislation – Understanding Extended Producer Responsibility (EPR)

Traceability UV Tag Reader Pilot

Pilots | Ocado & Polytag

Polytag comments on Prime Minister’s recycling remarks

Pilots | QR Codes on Plastic Packaging

Legislation

Pilots | Wells Dairy Farm QR Code Printing

Polytag’s CEO responds to Scottish Parliament’s Cross-party for Beers and pubs’ on Scotland’s DRS

Who We Are – Pioneers of RecTech