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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

Not just a barcode…

Your pack is already in your customer's hand. Polytag puts that moment to work: a Smart QR Code that tells and sells, and an Invisible UV Tag that proves your recycling.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The whole platformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained
Developer portal, Coming soonDocumentation for building on Polytag

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

Resources

Articles

Guides, legislation explainers and field notes from the people building the network.

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data
Supply Chain Information

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

Packaging intelligence for brands, retailers and recyclers. Seen and proven.

hello@polytag.io

Polytag LtdUnit 13a, Deeside Industrial EstateCH5 2LR

GS1 Approved

Cert No. 24840

Solutions

D2C Marketing
Reuse and Refill
Product Authentication
EPR Data

Technology

Smart QR Codes
Invisible UV Tags
Ecotrace
Enhanced Sortation

Company

About
Results
Careers
Contact

Resources

Resources
Articles
Legislation

© 2026 PolytagPrivacy Terms Accessibility

QR Squared — powered by Polytag

EN
FR
ES

Polytag Limited · Registered in England and Wales No. 11188703 · Registered office: Unit 13a Deeside Industrial Estate (Zone 1 Central), Drome Road, Deeside, Flintshire, Wales, CH5 2LR

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Platform · the technology on pack

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologiesSmart QR CodesTurn every pack into a channel you control Invisible UV TagsProof your packaging gets recycled

One platformThe PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

Platform

The Platform

One platform, two technologies. Smart QR Codes that engage shoppers, Invisible UV Tags that prove recycling, and every scan and detection in one dashboard.

Use it to

Talk to customers straight from the shelf
Prove your recycling, not just promise it

Solutions · what it does for your brand

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive SalesD2C MarketingYour pack becomes a marketing channel Product AuthenticationLet shoppers check it's genuine Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure ComplianceEPR DataEvidence for your EPR reporting Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable ImpactReuse and RefillBring customers back, and packs too EcotraceReal recycling proof, UK-wide Enhanced SortationGet your packs back as better material Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & InsightsData & InsightsSee who scans, where and when

Solutions

D2C Marketing

Every pack you sell is media space you already own. Turn it into campaigns, content and competitions you can change whenever you like, and see exactly how people respond.

Use it to

Launch a competition or promotion on pack
Share recipes, provenance and how-to videos
Swap content per campaign, no reprint

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

Results

01

Platform

Two technologies on every pack. A Smart QR Code your customers scan, and an Invisible UV Tag that proves your packaging gets recycled. One platform runs both.

Two technologies

Smart QR CodesTurn every pack into a channel you control
Invisible UV TagsProof your packaging gets recycled

One platform

The PlatformTwo technologies, one platform

Existing customer: Log in

Keen for a demo? Click here.

02

Solutions

Pick what you need your packaging to do. Every solution runs on the same Smart QR Codes and UV Tags.

Drive Sales

D2C MarketingYour pack becomes a marketing channel
Product AuthenticationLet shoppers check it's genuine
Rewards and Loyalty SchemesLeverage serialised codes for your brand

Ensure Compliance

EPR DataEvidence for your EPR reporting
Supply Chain InformationBest before dates and batch numbers as standard

Build Sustainable Impact

Reuse and RefillBring customers back, and packs too
EcotraceReal recycling proof, UK-wide
Enhanced SortationGet your packs back as better material
Digital Deposit ReturnDeposits and returns from a scan

Unlock Data & Insights

Data & InsightsSee who scans, where and when

04

Resources

Resources overview

ArticlesGuides and field notes from the Polytag team
WhitepapersLong-form reports from the Polytag team
Legislation hubPackaging and recycling legislation, explained

05

Company

Company overview

About & teamFounded in 2018 and proudly Welsh
PartnersThe organisations we work with
AwardsRecognised across the industry
GS1 ApprovedOur approval and GS1 standards
CareersJoin the recycling revolution

EN
FR
ES

Articles | Polytag

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Case Study
Information
Legislation
News
Pilots
QR Tech

News
Introducing the New Polytag Website: A Fresh Look and Exciting Features!
We are excited to announce the launch of our new Polytag website! Redesigned with you in mind, our site now offers an enriched user experience with enhanced features like detailed insights into QR and Invisible Tag Technology, updated blog content, and direct access to our expert team. Dive into…
22 Sept 2023
Information
Co-op Employs Polytag’s Recycling Technology
Co-op is setting a new standard in sustainable packaging by partnering with Polytag to apply unique QR codes and UV tags to its own-label spring water bottles. This initiative provides unparalleled visibility into the recycling journey of each bottle, offering real-time data to Co-op and…

←PrevNewer articles NextOlder articles→

14 Aug 2023

Photo of a smartphone scanning a QR code on milk packaging.

Pilots | Bower & Polytag

Polytag has teamed up with the Bower app and Ocado Retail to incentivise recycling by rewarding shoppers with 20p per item recycled from their homes. The Swedish app, recently launched in the UK, uses unique-every-time QR codes provided by Polytag to reduce fraud and offer larger rewards. This…

27 Jul 2023

Photo of a smartphone running the Bower app

Pilots | Bower & Ocado Retail

Polytag has partnered with Ocado Retail to launch an innovative recycling initiative, rewarding shoppers with 20p per item recycled from home using the Bower app. The pilot project, which started in November 2022, features unique-every-time GS1 Digital Link QR codes on Ocado’s milk packaging…

15 Jul 2023

Photo of an Aldi store

Aldi becomes latest retailer to seek more recycling information

Aldi is intensifying its environmental initiatives by focusing on acquiring more detailed recycling information, a move that underscores its commitment to sustainability. This effort aims to refine the retailer’s packaging strategies and contribute significantly to broader ecological objectives…

15 Jun 2023

Aldi – Invisible UV Tags

Aldi has partnered with Polytag to gain unprecedented packaging traceability data using Invisible UV Tags on milk packaging. This collaboration allows Aldi to capture real-time recycling data at Biffa Teesside, providing insights into the quantity of packaging recycled and enabling the retailer to…

21 May 2023

Photo of coop packaging

Co-op case study

Co-op and Polytag are setting a new industry standard with the introduction of unique-every-time QR codes and UV tags on Co-op’s own-label spring water bottles. This groundbreaking technology offers the retailer unprecedented visibility of packaging during the recycling process, enabling real-time…

4 Apr 2023

Illustration of a qr code

Legislation – Your Guide To Customer Engagement

Explore the benefits of QR codes in enhancing customer engagement and promoting sustainability with Polytag. Our innovative solutions allow businesses to create branded landing pages, gain unique analytics, and support Digital Deposit Return Schemes. QR codes offer a versatile, space-efficient way…

3 Feb 2023

Photo of Invisible UV Tags being added to packaging

Digital Deposit Return Scheme innovator Polytag develops UV tag reading technology to enable brands to trace packaging through circular economy

Polytag, a leader in recycling technology, has developed UV tag reading technology to enhance packaging traceability within the circular economy. This innovative solution, created with the Advanced Manufacturing Research Centre, provides detailed lifecycle data, aiding brands, legislators, and…

1 Feb 2023

Photo of Alice Rackley in front of a slide presentation

Polytag’s CEO responds to Society of Independent Brewers’s Letter to the Welsh Government

In a detailed response to the Society of Independent Brewers, Polytag CEO Alice Rackley emphasises the necessity of a unified approach to the UK’s Deposit Return Scheme (DRS). Rackley outlines Polytag’s commitment to a hybrid DRS model, combining digital solutions with traditional methods to…

12 Jan 2023

Photo of a polluted beach

The Grocer: Broken promises: is setting environmental targets doing more harm than good?

Explore the impact of ambitious but unmet environmental targets set by brands and retailers. Polytag CEO Alice Rackley discusses with The Grocer how improved data accuracy can drive genuine sustainability progress and help companies meet their environmental goals more effectively.

25 Nov 2022

Photo of a uv scanner in a recycling centre

Lets Recycle: Co-op and Polytag to track bottles’ recycling journey

Co-op partners with Polytag to enhance recycling transparency using UV tag technology in a new trial in North Wales. Discover how this initiative will provide Co-op with detailed data on the recycling journey of plastic bottles, aiding in the development of more efficient recycling practices and…

25 Nov 2022