With Suntory Beverage & Food GB&I, producers of Lucozade.
Deploying GS1‑Compliant QR Codes at Enterprise Scale
Challenge
Put GS1-compliant QR codes on an enterprise portfolio, Lucozade and Ribena, with infrastructure that is compliant now and ready for the future.
Solution
Polytag’s platform generates, manages and evaluates every code at barcode level from one dashboard, with campaign scheduling, location-aware scan data and fully brandable web pages.
Result
One QR integration gives Suntory supply chain visibility, consumer engagement and market intelligence, with location-based insight into how people behave.
03 — The story
One code. Three jobs.
Suntory Beverage & Food GB&I, producers of Lucozade and Ribena, deployed GS1-compliant QR codes across their portfolio with Polytag. Every code is generated, managed and evaluated at barcode level from one dashboard. The same code gives the shopper a branded page, shows the business how product moves through the supply chain, and reports where and how people engage. Campaigns are scheduled and managed from the dashboard as they run.
04 — The experience
A branded page, campaign by campaign.
Each code opens a fully brandable web page, which can carry embedded video and links to social media. The page follows the campaign schedule set in the Polytag dashboard, and every scan reports where it happened.
Features: scheduling · brandable pages · location data
05 — Platform
Built with.
GS1-compliant QR codes
Generated, managed and evaluated at barcode level, across the portfolio.
Scheduling
Campaigns scheduled from the dashboard and managed as they run.
Brandable pages
Fully brandable web pages, with embedded video and links to social media.
Location insights
Location-aware scan data and insight into consumer behaviour.
Opens video player. Press Enter or Space to play.QR codes going beep at checkout and an explainer on Lucozade QR code upgrade via Polytag platform
Suntory Beverage & Food GB&I (SBF GB&I), producers of Lucozade and Ribena, partnered with Polytag to deploy GS1-compliant QR codes across their portfolio at enterprise scale using the Polytag platform. The programme demonstrates how Polytag works alongside global brands to deliver compliant, future-ready QR infrastructure while unlocking new value across supply chain, consumer engagement, and data intelligence.
This case study is designed to show not only what was delivered for Lucozade Suntory, but how other brands can follow a proven path to GS1 Digital Link adoption, with a best in class platform solution and a measurable, defendable ROI.
Results
Working with Polytag allowed Suntory to unlock connected packaging capabilities through a single QR code deployment.
Suntory identified several key benefits from working with Polytag, reflecting progress toward a scalable GS1-compliant QR ecosystem across the Lucozade and Ribena portfolios: Unified visibility into product movement across the supply chain, consumer engagement delivered through a single QR integration, market intelligence and location-based behaviour insights, and a scalable platform solution supporting alignment with GS1 QR code adoption.
These outcomes demonstrate how Polytag supports enterprise brands through compliant, large-scale QR deployment.
Polytag’s platform gives us supply chain visibility, consumer engagement capabilities and market intelligence through a single integration. The ability to manage campaigns dynamically whilst capturing location data and consumer behaviour insights transforms how we understand and serve our customers.
Keith Allen, Head of Commercialisation, Suntory Beverage & Food GB&I
Suntory Beverage & Food GB&I’s adoption of our platform demonstrates how enterprise brands are transforming packaging from static containers into intelligent assets.