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Get QR Code from Polytag

3 Sept 2024

Rosa Knox-BradleyProject Manager

Polytag’s QR Codes revolutionise the way businesses interact with customers and manage their products. From product authentication to real-time data tracking, these codes provide the tools necessary to boost engagement and drive sustainability. Explore how QR Codes can transform your brand today!Read more

• Information

• QR tech
• FMCG

Unique QR Codes by Polytag

2 Sept 2024

Rosa Knox-BradleyProject Manager

Unlock the potential of Unique QR Codes to transform your brand’s engagement, sustainability efforts, and product traceability. With Polytag’s advanced QR solutions, every product becomes part of a seamless digital experience—offering item-level tracking, personalized rewards, and authentication. Whether you're looking to get QR codes for enhanced supply chain visibility or to boost customer loyalty with QR code packaging, our platform provides the tools to elevate your business. Discover how Unique QR Codes can drive innovation in your industry today!Read more

• Information
• News

• QR tech
• FMCG

Polytag's QR Codes: A Leap Forward in Product Transparency and Customer Engagement

22 Aug 2024

Polytag teamStay in the loop

Dive into the world of Polytag's innovative QR codes and see how they transform product tracking and customer engagement. With each scan, unlock detailed insights into the product's lifecycle, enable personalised rewards, and promote sustainable practices. Learn how these QR codes integrate seamlessly into existing systems and set new standards in transparency and security. Discover the impact firsthand with examples from leading brands like Ocado Retail.Read more

Polytag's QR Codes: A Leap Forward in Product Transparency and Customer Engagement

• Information
• News

• QR tech
• FMCG

Unique QR Codes for Next-Level Product Insights and Enhanced Customer Engagement

22 Aug 2024

Polytag teamStay in the loop

Explore how Polytag's unique QR codes are revolutionising the way products are tracked and recycled. With each scan, uncover new levels of product insights and engage customers with personalised experiences and rewards. From the production line to the recycling bin, Polytag ensures every product's journey is seamless and secure. Join us in setting new standards in sustainability and customer interaction.Read more

Unique QR Codes for Next-Level Product Insights and Enhanced Customer Engagement

• Information
• Case study
• Legislation

• Policy
• QR tech

The Role of Deposit Return Schemes (DRS) in the UK

17 Aug 2024

Polytag teamStay in the loop

The UK's Deposit Return Scheme (DRS) is more than just a recycling initiative—it's a push towards sustainable living. As Scotland leads the way, GS1 UK and Polytag are pioneering technologies that ensure every bottle and can makes its way back into the recycling loop. This cultural shift aims to reduce litter, enhance recycling rates, and make sustainability a seamless part of our lives.Read more

The Role of Deposit Return Schemes (DRS) in the UK

• Information
• Case study
• Legislation

• Policy
• QR tech

GS1 UK and Polytag Spearhead Groundbreaking Deposit Return Scheme

16 Aug 2024

Polytag teamStay in the loop

Discover how GS1 UK and Polytag are transforming recycling in the UK through the groundbreaking Deposit Return Scheme. Learn about the innovative use of GS1 Digital Link and QR codes to enhance consumer engagement, boost recycling rates, and achieve sustainability goals. Explore Scotland's pioneering role and the nationwide adoption of these eco-friendly practices by 2025.Read more

GS1 UK and Polytag Spearhead Groundbreaking Deposit Return Scheme

• Information

• QR tech

GS1 Digital Link Explained

1 Aug 2024

Polytag teamStay in the loop

Explore the transformative impact of GS1 Digital Link on the FMCG industry with insights from Alice Rackley, CEO of Polytag and former head of GS1 UK Retail. Learn how leveraging QR codes can enhance product traceability, improve supply chain efficiency, and boost consumer engagement. Discover practical steps for implementing this innovative technology and its real-world benefits for businesses and consumers alike.Read more

• Case study
• News
• QR Tech

• QR tech
• FMCG

20,000 Cash Rewards Redeemed By Ocado Retail Customers In First Nationwide DDRS Trial

4 Jul 2024

Polytag teamStay in the loop

In a groundbreaking initiative, Polytag, Bower, and Ocado Retail have successfully trialed a nationwide digital deposit return scheme (DDRS) in the UK. Over 20,000 cash rewards were redeemed by consumers for recycling milk bottles using unique QR codes, demonstrating a scalable solution to boost recycling rates ahead of the 2025 DRS scheme. This innovative approach highlights the potential for digital solutions to enhance convenience and efficiency in recycling efforts.Read more

20,000 Cash Rewards Redeemed By Ocado Retail Customers In First Nationwide DDRS Trial

• QR Tech
• Information

• Sustainability
• FMCG
• UV tech
• QR tech

Traceability

28 Jun 2024

Polytag teamStay in the loop

Explore the critical importance of traceability in ensuring product safety, quality, and compliance across various sectors. From the food industry to manufacturing, understand how advanced traceability systems like Polytag can transform business operations and consumer trust.Read more

• QR Tech
• Information

• QR tech
• UV tech

GS1 Standards

26 Jun 2024

Polytag teamStay in the loop

In the dynamic world of global commerce, GS1 standards are essential for businesses aiming to enhance supply chain efficiency and transparency. These standards, including barcodes, QR codes, and RFID tags, provide a universal language for product identification and tracking. Polytag, a GS1-certified partner, leverages these standards to ensure compliance, accuracy, and trust in global trade. Explore how GS1 standards evolve with emerging technologies like blockchain and IoT, and their pivotal role in fostering a sustainable, efficient digital economy.Read more

• QR Tech
• News

• QR tech
• FMCG

QR Code Innovation: Mallows Beverages Partners with Polytag For Their New Line Of Gin Flavours

21 Jun 2024

Polytag teamStay in the loop

Mallows Beverages partners with Polytag to launch their new Blood Orange and Pomegranate Gin, featuring GS1 Digital Link QR codes on every bottle. This innovative collaboration enhances customer engagement with cocktail recipes and valuable insights, showcasing the power of Welsh business collaboration and technological advancement. Learn more about this exciting development in the beverage industry.Read more

QR Code Innovation: Mallows Beverages Partners with Polytag For Their New Line Of Gin Flavours

• Information
• QR Tech

• Policy
• Sustainability
• QR tech

Digital Deposit Return Scheme Explained

21 Jun 2024

Polytag teamStay in the loop

Discover the revolutionary Digital Deposit Return Scheme (DDRS) by Polytag, which enhances recycling through the use of QR codes on product packaging. This blog explores how DDRS simplifies the recycling process, incentivises consumers with financial rewards, and provides valuable insights for businesses, contributing to a more sustainable future. Learn how Polytag's innovative approach is transforming recycling efforts and promoting environmental responsibility.Read more

• Information
• Case study

• QR tech
• Policy
• Sustainability

Deposit Return Scheme: What Is it?

21 Jun 2024

Polytag teamStay in the loop

The Deposit Return Scheme (DRS) is revolutionising recycling by incentivising the return of beverage containers for refunds. This blog explores the effectiveness of DRS in countries like Germany and Sweden, highlights digital innovations by Polytag, and discusses the benefits, challenges, and future of DRS. Discover how this system is paving the way for a greener, more sustainable future.Read more

• News
• QR Tech

• QR tech

QR Code: Exploring Innovations & Impact on Industries

21 Jun 2024

Polytag teamStay in the loop

Explore the revolutionary impact of QR codes on various industries, from enhancing customer engagement to promoting sustainability. This blog delves into the evolution, benefits, and future of QR technology, highlighting innovative applications like Polytag's use in product tracking and recycling. Discover how QR codes are reshaping our digital landscape and bridging the gap between physical and digital worlds.Read more

QR Code: Exploring Innovations & Impact on Industries

• Information
• News
• QR Tech

• Sustainability
• FMCG
• QR tech
• UV tech

Recycling Technology: Polytag and Biffa partner to help Ocado Retail, Co-op and Aldi gain unprecedented packaging lifecycle data

14 Jun 2024

Polytag teamStay in the loop

Polytag and Biffa have teamed up with Ocado Retail, Co-op, and Aldi in RECOUP's 'Bottle to Bottle' project to provide unprecedented real-time packaging lifecycle data. Using UV 2D tags and advanced monitoring, this initiative empowers retailers with actionable insights to enhance their sustainability strategies. Discover how this groundbreaking collaboration is shaping the future of recycling and driving the circular economy forward.Read more

Recycling Technology: Polytag and Biffa partner to help Ocado Retail, Co-op and Aldi gain unprecedented packaging lifecycle data

• News

• FMCG
• UV tech
• QR tech

Polytag achieves 50% growth fuelled by strategic partnerships

15 Dec 2023

Polytag teamStay in the loop

Polytag, the award-winning recycling tech company, has announced a 50% growth fueled by strategic partnerships with leading UK retailers and drinks brands. To support its ambitious plans, Polytag has strengthened its team with two key appointments: Virlina Choquette as Head of Client Experience and Delivery, and Phil Bisby as Lead Developer Engineer. These new additions will enhance Polytag's innovative recycling technology, which uses QR codes and Invisible UV Tags to provide real-time packaging lifecycle data. Learn more about Polytag's mission to revolutionise the recycling industry and promote sustainability at their website.Read more

Polytag achieves 50% growth fuelled by strategic partnerships

• Information
• QR Tech
• News

• FMCG
• QR tech

Polytag attends Bread & Jam CHEERS! Drinks Event

2 Dec 2023

Rosa Knox-BradleyProject Manager

Polytag proudly sponsored the Bread & Jam CHEERS! Drinks Event at the Business Design Centre in Islington, North London. Over 600+ drinks brands attended, and Polytag's CEO, Alice Rackley, announced a six-month free trial for their innovative QR code solution. With GS1-approved QR codes, Polytag offers unmatched functionality and analytics, transforming packaging into powerful marketing tools. Brands can quickly set up accounts and access high-quality, barcode-level content to engage consumers effectively. Explore how Polytag supports the UK drinks industry and watch our presentation for more insights.Read more

Polytag attends Bread & Jam CHEERS! Drinks Event

• Information
• News
• QR Tech

• Sustainability
• QR tech
• FMCG

Polytag and One Water enter partnership to promote ethical hydration through GS1 Digital Link QR codes

23 Nov 2023

Polytag teamStay in the loop

Polytag and One Water have joined forces to enhance ethical hydration using GS1 Digital Link QR codes. This partnership aims to improve packaging traceability, provide valuable lifecycle data, and engage consumers with One Water’s philanthropic mission. By integrating these innovative QR codes, One Water sets a new standard in sustainability and customer interaction, reinforcing its commitment as the UK’s leading ethical hydration brand.Read more

Polytag and One Water enter partnership to promote ethical hydration through GS1 Digital Link QR codes

• News
• Information

• QR tech

6-Month Free Trial for Small Brands

8 Nov 2023

Polytag teamStay in the loop

Polytag is excited to offer small brands a six-month free trial of our cutting-edge QR code and UV Invisible Tag technology. This unique opportunity allows businesses to access vital lifecycle data and explore new marketing channels at no cost. Enhance your brand's sustainability efforts and consumer engagement by tapping into the future of on-pack communication. Start your journey towards advanced traceability and increased brand visibility today with Polytag's comprehensive trial offer.Read more

• News
• Information
• QR Tech

• QR tech

QR Codes – What’s the difference?

31 Oct 2023

Polytag teamStay in the loop

Polytag is transforming the QR code landscape by offering unique, future-proof solutions that extend beyond traditional barcode functionality. Our GS1 Digital Link QR Codes not only streamline inventory management for stockists but also enhance consumer engagement by providing essential recycling information. This commitment to innovation and sustainability sets us apart, driving the evolution of on-pack communication and supporting a circular economy. Discover how our technology stands out from the competition and propels the industry forward.Read more

• News
• Information
• QR Tech

• QR tech

Blighty Booch teams up with Polytag for innovative QR Codes!

30 Oct 2023

Polytag teamStay in the loop

Blighty Booch Kombucha has partnered with Polytag to introduce innovative GS1-approved QR codes across its product lineup, marking a significant advancement in consumer-brand interactions. This collaboration uses state-of-the-art SCREEN technology for printing QR codes, enhancing the customer experience by providing direct access to product details, rewards, and more. Blighty Booch's move towards more dynamic consumer engagement showcases the potential of QR codes to bring brands closer to their audience. Dive into the details of this exciting development and explore how you can also benefit from Polytag's technology with a free six-month trial.Read more

Blighty Booch teams up with Polytag for innovative QR Codes!

• News
• Information
• QR Tech

• FMCG
• QR tech
• Policy

Download the Ocado Retail, Bower and Polytag report

23 Oct 2023

Polytag teamStay in the loop

Discover the impressive outcomes of the partnership between Ocado Retail, Bower, and Polytag through our latest report. In just 56 days, our Digital Deposit Return Scheme (DDRS) facilitated over 20,000 rewards, as customers embraced QR code scanning to recycle their milk bottles. With 80% of participants expressing strong likelihood to use such digital methods for deposits in the future, our initiative not only demonstrates the effectiveness of DDRS but also marks a significant step forward in sustainable consumer practices.Read more

Download the Ocado Retail, Bower and Polytag report

• News
• Information

• QR tech
• UV tech
• FMCG

The RECOUP Plastic Resource and Recycling Conference 2023

17 Oct 2023

Polytag teamStay in the loop

Recently, Polytag's Project Manager, Rosa Knox-Bradley, participated in the RECOUP Plastic Resource and Recycling Conference 2023, a pivotal gathering within the plastics recycling sector. This event not only fostered connections among SMEs, NGOs, and government bodies but also showcased groundbreaking solutions driving the industry forward. The conference was a vibrant platform for discussing future-oriented strategies and celebrating the achievements of those leading the charge in plastic sustainability. We look forward to continuing these important conversations and witnessing further innovations at next year's conference.Read more

• News
• QR Tech
• Information

• QR tech
• FMCG
• Policy
• Sustainability

Ocado Retail gives 20p back to customers that recycle its milk bottles in world-first with Polytag

13 Oct 2023

Polytag teamStay in the loop

Ocado Retail is set to launch a groundbreaking recycling incentive program, a first in the world, where customers can earn 20p for each Ocado Own-Brand milk bottle they recycle. By scanning a unique QR code on the bottle and using the Bower app, consumers can directly receive their rewards, demonstrating a practical and convenient digital deposit return scheme. This initiative, starting July 14, not only offers financial incentives but also aligns with future national recycling strategies, making it easier and more rewarding for customers to recycle.Read more

Ocado Retail gives 20p back to customers that recycle its milk bottles in world-first with Polytag

• QR Tech
• News

• FMCG
• QR tech

Polytag delivers on-pack QR codes with Blighty Booch Kombucha

1 Oct 2023

Polytag teamStay in the loop

Polytag has teamed up with Blighty Booch to revolutionize direct-to-consumer sales and engagement using unique-every-time QR codes. This partnership enables Blighty Booch to offer detailed product information, health benefits, and direct shopping links via customisable landing pages. The innovative QR code solution also provides valuable consumer insights, helping shape future marketing strategies and boosting sales. Learn how Polytag’s technology is transforming customer interaction and promoting sustainability in the beverage industry.Read more

Polytag delivers on-pack QR codes with Blighty Booch Kombucha

• News

• QR tech
• UV tech

Introducing the New Polytag Website: A Fresh Look and Exciting Features!

22 Sept 2023

Polytag teamStay in the loop

We are excited to announce the launch of our new Polytag website! Redesigned with you in mind, our site now offers an enriched user experience with enhanced features like detailed insights into QR and Invisible Tag Technology, updated blog content, and direct access to our expert team. Dive into our world to explore innovative solutions and partnerships that are shaping the future of recycling technology. Join us in navigating the advancements that Polytag brings to the environmental tech landscape.Read more

Introducing the New Polytag Website: A Fresh Look and Exciting Features!

• Case study

• Sustainability
• QR tech
• FMCG

Pilots | Bower & Polytag

17 Jul 2023

Polytag teamStay in the loop

Polytag has teamed up with the Bower app and Ocado Retail to incentivise recycling by rewarding shoppers with 20p per item recycled from their homes. The Swedish app, recently launched in the UK, uses unique-every-time QR codes provided by Polytag to reduce fraud and offer larger rewards. This partnership encourages more recycling and provides brands with valuable lifecycle data on their packaging. Discover how Bower is revolutionizing recycling by generating coupons or money for everyday items, and join the movement towards a more sustainable future.Read more

• Pilots

• QR tech
• FMCG
• Policy

Pilots | Bower & Ocado Retail

15 Jul 2023

Polytag teamStay in the loop

Polytag has partnered with Ocado Retail to launch an innovative recycling initiative, rewarding shoppers with 20p per item recycled from home using the Bower app. The pilot project, which started in November 2022, features unique-every-time GS1 Digital Link QR codes on Ocado's milk packaging. These codes ensure fraud-proof redemption and direct customers to a sustainability-focused landing page. This world-first printing method gives each package its own identity, providing Ocado with deeper insights into the packaging lifecycle. The success of this pilot demonstrates the potential for a Digital Deposit Return Scheme, paving the way for future expansion.Read more

• News
• QR Tech
• Information

• FMCG
• Sustainability
• QR tech
• UV tech

Co-op Employs Polytag’s Recycling Technology

14 Apr 2023

Polytag teamStay in the loop

Co-op is setting a new standard in sustainable packaging by partnering with Polytag to apply unique QR codes and UV tags to its own-label spring water bottles. This initiative provides unparalleled visibility into the recycling journey of each bottle, offering real-time data to Co-op and supporting the advancement of a circular recycling economy. The technology not only aims to improve recycling rates but also empowers consumers and businesses to track and manage the lifecycle of packaging materials more effectively.Read more

Co-op Employs Polytag’s Recycling Technology

• Pilots

• FMCG
• QR tech
• UV tech
• Sustainability

Co-op case study

4 Apr 2023

Polytag teamStay in the loop

Co-op and Polytag are setting a new industry standard with the introduction of unique-every-time QR codes and UV tags on Co-op's own-label spring water bottles. This groundbreaking technology offers the retailer unprecedented visibility of packaging during the recycling process, enabling real-time insights and supporting a circular economy. The QR codes, compliant with GS1 standards, provide consumers with information about Co-op’s sustainability efforts and can be used for loyalty rewards and deposit redemptions. The UV tags, invisible to the human eye, capture detailed recycling data. Polytag’s CEO, Alice Rackley, and Co-op’s Packaging Manager, Rob Thompson, highlight the significant impact of this innovation on sustainability and packaging accountability. Explore how this technology is shaping the future of recycling and sustainability.Read more

• Information
• Legislation

• Policy
• QR tech

Legislation - Your Guide To Customer Engagement

3 Feb 2023

Polytag teamStay in the loop

Explore the benefits of QR codes in enhancing customer engagement and promoting sustainability with Polytag. Our innovative solutions allow businesses to create branded landing pages, gain unique analytics, and support Digital Deposit Return Schemes. QR codes offer a versatile, space-efficient way to connect with customers and meet sustainability goals. Learn more about how Polytag's QR code technology can transform your business.Read more

• News
• Information

• Policy
• QR tech

Statement from Polytag on the Government’s response to the Consultation Introducing a Deposit Return Scheme (DRS) in England, Wales and Northern Ireland

20 Jan 2023

Polytag teamStay in the loop

In response to the government's latest consultation on the Deposit Return Scheme, Polytag CEO Alice Rackley expresses mixed feelings. While welcoming the openness to a hybrid DRS model, she voices disappointment over doubts regarding digital labelling technologies and concerns about fraud. Rackley reaffirms Polytag’s commitment to proving that their digital solutions, such as unique QR codes, can effectively reduce fraud and enhance consumer recycling practices, paving the way for successful implementation by October 2025.Read more

Statement from Polytag on the Government’s response to the Consultation Introducing a Deposit Return Scheme (DRS) in England, Wales and Northern Ireland

• News
• Information

• Policy
• QR tech

Polytag’s CEO responds to Society of Independent Brewers’s Letter to the Welsh Government

12 Jan 2023

Polytag teamStay in the loop

In a detailed response to the Society of Independent Brewers, Polytag CEO Alice Rackley emphasises the necessity of a unified approach to the UK's Deposit Return Scheme (DRS). Rackley outlines Polytag's commitment to a hybrid DRS model, combining digital solutions with traditional methods to address legislative uncertainties, prevent fraud, and ensure compatibility with existing recycling processes. Her letter highlights the successes of recent trials and Polytag's readiness to contribute to a more effective national recycling strategy.Read more

Polytag’s CEO responds to Society of Independent Brewers’s Letter to the Welsh Government

• News
• QR Tech

• FMCG
• QR tech
• Policy
• Sustainability

Daily Telegraph: Ocado shoppers could get cash back to scan recycling under delayed deposit return scheme

25 Nov 2022

Polytag teamStay in the loop

Ocado trials innovative QR code technology on milk bottles to simplify recycling and cash-back process for customers. This pioneering initiative, developed by Polytag, aims to improve recycling rates and combat littering ahead of the UK's anticipated deposit return scheme in 2024.Read more

Daily Telegraph: Ocado shoppers could get cash back to scan recycling under delayed deposit return scheme

• News

• UV tech
• QR tech
• Sustainability
• FMCG

Lets Recycle: Co-op and Polytag to track bottles’ recycling journey

25 Nov 2022

Polytag teamStay in the loop

Co-op partners with Polytag to enhance recycling transparency using UV tag technology in a new trial in North Wales. Discover how this initiative will provide Co-op with detailed data on the recycling journey of plastic bottles, aiding in the development of more efficient recycling practices and supporting UK sustainability goals.Read more

Lets Recycle: Co-op and Polytag to track bottles’ recycling journey

• News

• Policy
• Sustainability
• QR tech

Delays to DRS are in nobody’s interest

23 Nov 2022

Polytag teamStay in the loop

Alice Rackley, CEO of Polytag, advocates for the adoption of Digital Deposit Return Schemes (DDRS) to address the UK's recycling challenges and avoid further delays in environmental policy implementation. Explore how digital solutions can save costs, enhance recycling efficiency, and support the circular economy.Read more

• Pilots

• FMCG
• QR tech

Pilots | Ocado & Polytag

1 Nov 2022

Polytag teamStay in the loop

Polytag has partnered with Ocado Retail to launch the world's first unique-every-time QR code Digital Deposit Return Scheme (DDRS) pilot. Over 12 weeks, 1.6 million of Ocado's recyclable milk bottles will feature QR codes, allowing consumers to access detailed recycling information and participate in a revolutionary recycling initiative. This trial not only promotes eco-friendly practices but also provides Ocado with a direct marketing channel and valuable insights into consumer recycling behaviors. Discover how this innovative technology could transform the future of recycling in the UK.Read more

• Pilots

• QR tech

Pilots | QR Codes on Plastic Packaging

20 Oct 2022

Polytag teamStay in the loop

Enhance your packaging with GS1 Digital Link QR codes on the Polytag platform to communicate directly with your customers. These QR codes allow seamless access to mobile-optimized landing pages, providing consumers with detailed product information, sustainability messages, and more without needing an app download. As the future of barcodes, QR codes improve data sharing across the supply chain, support better customer engagement, and are cost-effective to implement. Learn how digitizing your label can strengthen brand loyalty and prepare your packaging for the next evolution.Read more

• News

• Policy
• QR tech

Polytag’s CEO responds to Scottish Parliament’s Cross-party for Beers and pubs’ on Scotland’s DRS

11 Jul 2022

Polytag teamStay in the loop

In response to the Scottish Parliament's scrutiny of the Deposit Return Scheme, Polytag CEO Alice Rackley champions the adoption of Digital DRS as a superior alternative. Highlighting its potential to curb cross-border fraud and reduce environmental impact, Rackley argues that digital tagging of recyclables could align with current UK recycling practices, offering convenience and sustainability without the extensive use of reverse vending machines. This digital shift promises to transform the UK's recycling landscape by fostering easier and more effective recycling methods.Read more

Polytag’s CEO responds to Scottish Parliament’s Cross-party for Beers and pubs’ on Scotland’s DRS

• Information

• QR tech
• UV tech
• Sustainability

Who We Are - Pioneers of RecTech

1 Jun 2022

Polytag teamStay in the loop

Polytag is at the forefront of recycling technology (RecTech), offering innovative solutions to address climate challenges and help the UK achieve Net Zero by 2050. Their technology supports UK Plastics Pact and UN sustainable goals, ensuring all packaging remains within the circular economy. As sustainability becomes a commercial imperative, Polytag's tag and trace technology enables businesses to operate more sustainably and maintain commercial success. Recently approved by GS1 UK, Polytag continues to lead in maintaining and adopting GS1 standards, supporting members to grow and innovate. Explore Polytag's certified products and their commitment to a sustainable future.Read more

• News

• Sustainability
• QR tech
• UV tech

Polytag CEO recognised by Innovate UK

6 May 2022

Polytag teamStay in the loop

In a significant acknowledgment on International Women’s Day, Polytag CEO Alice Rackley was honored with Innovate UK's Women in Innovation Award. This accolade, which includes a £50,000 funding boost and expert mentoring, recognises her pioneering work in advancing sustainable packaging solutions. Alice's vision for Polytag addresses the urgent need for accountability in the lifecycle of single-use packaging, promising a transformative impact on environmental responsibility in the FMCG sector.Read more

• Pilots

• QR tech
• UV tech

Pilots | Demonstration Day

10 Mar 2022

Polytag teamStay in the loop

In early 2022, Polytag hosted a series of demonstration days at AMRC Cymru, welcoming over 100 guests from 50 top brands. These sessions showcased Polytag's cutting-edge technology, including high-speed serialized QR code printing, UV tagging, and Digital Deposit Return Schemes. Attendees saw firsthand how Polytag enables real-time packaging data access and direct-to-consumer marketing through intuitive dashboards and apps. This technology supports brands in meeting upcoming legislation requirements, such as DRS, PPT, and EPR, while fostering a circular economy. Learn more about Polytag's innovative solutions and their impact on sustainability and packaging traceability.Read more

• Information
• Legislation

• Policy
• QR tech

Legislation - Digital Deposit Return Schemes

6 Dec 2021

Polytag teamStay in the loop

Polytag introduces Digital Deposit Return Schemes (DDRS) as a revolutionary approach to recycling. Leveraging existing kerbside infrastructure, DDRS offers a convenient, low-cost, and environmentally friendly alternative to traditional recycling methods. Our technology uses serialised tags and a smartphone app to streamline the recycling process, increasing engagement and reducing carbon emissions. Discover how DDRS can benefit consumers, businesses, and the environment.Read more

Legislation - Digital Deposit Return Schemes

• Information

• Sustainability
• QR tech
• UV tech

How Polytag Technology Works

20 Nov 2021

Polytag teamStay in the loop

Polytag technology is at the forefront of optimizing the packaging circular economy, enabling sustainable practices through Digital Deposit Return Schemes, Extended Producer Responsibility, and Plastic Packaging Tax compliance. By providing describe, tag, and trace solutions, Polytag ensures full supply chain visibility and data sharing, benefiting governments, brands, packaging producers, printers, and recyclers. Discover how Polytag supports a more sustainable future by enhancing the traceability and reprocessing of packaging materials, ultimately reducing reliance on virgin materials and minimizing environmental impact.Read more

• Information
• Legislation

• Policy
• QR tech

Legislation - Understanding Digital DRS

5 Nov 2021

Polytag teamStay in the loop

Polytag's Digital Deposit Return Scheme (DDRS) offers a transformative approach to recycling by leveraging QR codes and app-based technology. This innovative solution integrates seamlessly with existing kerbside collections, making it easy for consumers to recycle and reclaim deposits from home. Learn about the benefits of DDRS, its impact on reducing waste, and how it supports a circular economy. Discover how Polytag is leading the way in digital recycling technology and book a demonstration today.Read more

• News
• Information

• Policy
• QR tech
• Sustainability

Kerbside deposit return schemes prove their value to brands and households

7 Oct 2021

Polytag teamStay in the loop

The Kerbside Deposit Return Scheme (DRS) pilot in Conwy, North Wales, marked a significant success, with an impressive 97% of participating households engaging in the initiative. This pilot, leveraging Polytag technology and supported by the Welsh Government and local councils, demonstrated the effectiveness of at-home QR code scanning for recycling, underscoring the potential of digital DRS to foster sustainable practices and offer valuable insights into consumer recycling behaviors.Read more

Kerbside deposit return schemes prove their value to brands and households

• Pilots

• Policy
• QR tech

Pilots | Conwy Pilot

21 Aug 2021

Polytag teamStay in the loop

In 2021, Polytag partnered with the Welsh Government, Conwy Council, and WRAP Cymru to deliver the UK’s first Digital Deposit Return Scheme (DDRS) pilot. Conducted in Conwy, North Wales, this groundbreaking initiative aimed to integrate DDRS technologies into existing council waste collection services. With an impressive 97% engagement rate from participating households, the pilot demonstrated the potential of DDRS to revolutionize recycling practices. Wales, a leader in recycling, is committed to becoming a zero waste country by 2050. This pilot marks a significant step towards achieving that goal, showcasing the importance of collaboration and innovation in creating a circular economy.Read more

• News

• QR tech
• FMCG
• Policy

Polytag’s becomes GS1 UK partner

21 Jun 2021

Polytag teamStay in the loop

Polytag has achieved a significant milestone with the GS1 UK partner approval, validating its describe, tag, and trace technology against stringent global standards. This certification ensures that Polytag's solutions adhere to GS1 identification keys and can effectively support the recycling process. Joining forces with GS1 UK, Polytag is set to present at LARAC Wales 2022, discussing digital DRS and EPR compliance, crucial for enhancing local waste and recycling services.Read more

• News
• Information

• QR tech
• Policy
• Sustainability

Digital Deposit Return Scheme Pilot - Getting Ready With Conwy

26 May 2021

Polytag teamStay in the loop

Polytag is set to commence its much-anticipated Digital Deposit Return Scheme pilot in Conwy, Wales. After fine-tuning our technology and conducting successful tests with partners like Allied Recycling, we are ready to demonstrate the power of RFID technology and unique digital identifiers in real-world recycling. This pilot promises to revolutionise recycling practices, offering a seamless integration of technology and community engagement for effective waste management. Join us in this innovative journey starting June 2021.Read more

Digital Deposit Return Scheme Pilot - Getting Ready With Conwy

• Pilots

• QR tech
• Sustainability

Greasby Digital DRS Pilot

18 Jan 2020

Polytag teamStay in the loop

In 2019, Polytag, in partnership with Ecosurety, conducted a successful Digital Deposit Return Scheme (DRS) pilot in Greasby, North-West England. Engaging 50 households, the pilot tested Polytag's innovative technology to enhance recycling practices. Each household received uniquely coded items to scan with Polytag’s app, resulting in a 91% engagement rate and significant recycling success. Participants were motivated by environmental awareness, the excitement of digital recycling technology, and donations to local schools. The trial's success demonstrated the feasibility of Digital DRS without extensive infrastructure, leading to further pilots and solidifying Polytag's role in driving towards a zero waste future.Read more

What are QR Codes?
QR codes function as a two-dimensional barcode that can be scanned using a smartphone camera, linking the user directly to specific information or websites. Unlike traditional barcodes, QR codes carry information both vertically and horizontally, which allows them to hold significantly more data. This capability makes QR codes incredibly versatile, supporting a wide array of data types. When scanned, the QR code processing application reads the patterns within the code, translating them into readable data. The sophistication of QR codes lies in their error correction feature, which ensures that the codes remain functional even when dirty or partially damaged. This resilience, coupled with their capacity to store ample information, makes QR codes a reliable tool for businesses and consumers alike, facilitating quick, straightforward access to digital resources. Polytag has leveraged this technology to enhance product tracking and recycling in the FMCG industry for our partners. By embedding QR codes on our partners’ products, we offer a unique solution that bridges the gap between digital convenience and environmental responsibility. Through partnerships with leading retailers like Ocado, Aldi, One Water, M&S and Co-op, Polytag demonstrates the practical benefits of QR codes, from incentivising recycling through cashback schemes to providing valuable insights on recycling behaviours. This innovative use not only reinforces the versatility of QR codes but also showcases their potential to drive positive environmental outcomes.
How QR Codes From Polytag Are Unique
Polytag’s successful partnership with Co-op Spring Water utilised unique-every-time QR codes and UV tags on their PET 2-litre spring water bottles offering the convenience retailer unprecedented visibility of its packaging during the recycling process. The unique-every-time QR codes were applied to the pack labels by Co-op’s bottled water supplier at standard label application speeds, meaning no loss to production efficiency. The QR codes are GS1 compliant and take consumers to a Co-op landing page detailing information about both the retailer’s sustainability and charitable commitments. Within the unique-every-time QR code there is a serial number which can be used to handle fraud-proof rewards, assign loyalty points and secure deposit redemptions. A UV tag layer invisible to the human eye was printed by Tipografic using UV flexographic inks and applied across the label. This UV tag layer enables barcode level information to be captured in the recycling centre and is uploaded to Polytag’s intuitive, cloud-based analytics dashboard, providing the retailer with real-time insights on whether packaging is actually recycled, and in what volumes. Both the visible QR codes and ‘hidden’ UV tags pave the way for a cost-effective, Digital Deposit Return Scheme (DDRS). In future, scanning the unique QR code on used product packaging, has the potential to allow consumers to reclaim their deposit via their smartphones, from home. The printing of UV tags provides key supply chain stakeholders – manufacturers, retailers and recycling authorities – access to unique packaging lifecycle data, including where and when it was produced and the percentage of recycled material it contains, protecting against fraud.
GS1 Standards & GS1 Digital Link
GS1 standards represent a suite of globally recognised codes and symbols designed to streamline the identification, capture, and sharing of information about products, services, and locations across various industries. These include universally understood barcodes such as our innovative QR codes. At the core of GS1 standards is the Global Trade Item Number (GTIN), enabling every product to be uniquely identified and tracked throughout its lifecycle, from manufacture to end consumer. We take pride in the fact that Polytag is GS1 certified. This certification underscores our commitment to facilitating seamless trade and compliance with global supply chain standards. Every QR code or UV tag we generate from our platform not only aligns with GS1 standards but also ensures that all legal processes are duly followed and verified. Our adherence to these standards is pivotal in enhancing the integrity and reliability of product data, thereby fostering trust and efficiency in global commerce.