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The RECOUP Plastic Resource and Recycling Conference 2023
Recently, Polytag’s Project Manager, Rosa Knox-Bradley, participated in the RECOUP Plastic Resource and Recycling Conference 2023, a pivotal gathering within the plastics recycling sector. This event not only fostered connections among SMEs, NGOs, and government bodies but also showcased groundbreaking solutions driving the industry forward. The conference was a vibrant platform for discussing future-oriented strategies…
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Ocado Retail gives 20p back to customers that recycle its milk bottles in world-first with Polytag
Ocado Retail is set to launch a groundbreaking recycling incentive program, a first in the world, where customers can earn 20p for each Ocado Own-Brand milk bottle they recycle. By scanning a unique QR code on the bottle and using the Bower app, consumers can directly receive their rewards, demonstrating a practical and convenient digital…
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Polytag delivers on-pack QR codes with Blighty Booch Kombucha
Polytag has teamed up with Blighty Booch to revolutionize direct-to-consumer sales and engagement using unique-every-time QR codes. This partnership enables Blighty Booch to offer detailed product information, health benefits, and direct shopping links via customisable landing pages. The innovative QR code solution also provides valuable consumer insights, helping shape future marketing strategies and boosting sales.…
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Co-op Employs Polytag’s Recycling Technology
Co-op is setting a new standard in sustainable packaging by partnering with Polytag to apply unique QR codes and UV tags to its own-label spring water bottles. This initiative provides unparalleled visibility into the recycling journey of each bottle, offering real-time data to Co-op and supporting the advancement of a circular recycling economy. The technology…
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Pilots | Bower & Polytag
Polytag has teamed up with the Bower app and Ocado Retail to incentivise recycling by rewarding shoppers with 20p per item recycled from their homes. The Swedish app, recently launched in the UK, uses unique-every-time QR codes provided by Polytag to reduce fraud and offer larger rewards. This partnership encourages more recycling and provides brands…
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Pilots | Bower & Ocado Retail
Polytag has partnered with Ocado Retail to launch an innovative recycling initiative, rewarding shoppers with 20p per item recycled from home using the Bower app. The pilot project, which started in November 2022, features unique-every-time GS1 Digital Link QR codes on Ocado’s milk packaging. These codes ensure fraud-proof redemption and direct customers to a sustainability-focused…
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Aldi becomes latest retailer to seek more recycling information
Aldi is intensifying its environmental initiatives by focusing on acquiring more detailed recycling information, a move that underscores its commitment to sustainability. This effort aims to refine the retailer’s packaging strategies and contribute significantly to broader ecological objectives, demonstrating Aldi’s proactive approach in promoting responsible recycling practices among its consumers and within its supply chain.
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Aldi – Invisible UV Tags
Aldi has partnered with Polytag to gain unprecedented packaging traceability data using invisible UV tags on milk packaging. This collaboration allows Aldi to capture real-time recycling data at Biffa Teesside, providing insights into the quantity of packaging recycled and enabling the retailer to track its sustainability performance accurately. Polytag’s CEO, Alice Rackley, highlights the importance…
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Co-op case study
Co-op and Polytag are setting a new industry standard with the introduction of unique-every-time QR codes and UV tags on Co-op’s own-label spring water bottles. This groundbreaking technology offers the retailer unprecedented visibility of packaging during the recycling process, enabling real-time insights and supporting a circular economy. The QR codes, compliant with GS1 standards, provide…
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The Grocer: Broken promises: is setting environmental targets doing more harm than good?
Explore the impact of ambitious but unmet environmental targets set by brands and retailers. Polytag CEO Alice Rackley discusses with The Grocer how improved data accuracy can drive genuine sustainability progress and help companies meet their environmental goals more effectively.
